Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.
The Senior Lead, Promotions and Brand Partnerships is responsible for spearheading co-branded partnership strategy and execution for Amazon MGM Studios Originals and theatrical releases on a selection of titles. This role serves as the critical bridge between creative storytelling and commercial opportunity, translating title IP into compelling partnership programs that drive both Studios marketing objectives and Amazon Ads revenue. The Senior Lead drives integrated go-to-market strategy across Studios Marketing, Amazon Ads, and Consumer Products teams, securing significant marketing value through strategic brand partnerships.
Key job responsibilities
Strategic Partnership Development & Execution
- Lead end-to-end partnership strategy for tentpole and priority titles, from production to early-stage concepting through co-branded campaign execution
- Identify, pitch, negotiate, and execute comprehensive co-branded partnerships that combine advertising, promotional, and experiential elements
- Drive partnership deals that deliver measurable EMV (Estimated Marketing Value) and incremental revenue to Amazon Ads
- Build and maintain relationships with creators, producers, and studio development teams to ensure partnership strategies align with creative vision and secure buy-in on co-branded initiatives
Integrated Go-to-Market Planning & Cross-Functional Leadership
- Own the unified Go-To-Market planning process on a selection of titles that aligns Studios Promotions, Amazon Ads, and Consumer Products teams around single, integrated co-branded deals
- Lead collaborative strategy sessions with Ads Sales, title marketing teams, and studio stakeholders to ensure alignment on partnership strategy, category targets, and outreach plans
- Develop sales materials that translate title IP into compelling partnership opportunities for Ads teams and brand partners
- Generate insights and recommendations that inform and intersect brand partnerships as a key pillar for the Studios marketing strategy
Campaign Development & Delivery
- Conceive and execute best-in-class 360-degree co-branded campaigns that span sponsorships, custom content, experiential activations, influencer programs, and strategic event integrations
- Generate added value for Amazon MGM titles as well as valued advertisers through culturally relevant, bespoke programs
- Ensure all campaigns align with creator vision while meeting advertiser KPIs and maintaining brand and Studios reputation
About the team
We are a small, high-impact team that moves fast and punches above our weight. Our culture is collaborative, creative, and entrepreneurial — we thrive in ambiguity, earn trust across a complex stakeholder landscape, and take pride in bringing bold, bespoke ideas to life. As our slate and ambitions grow globally, we're expanding to meet the moment, and every member of the team plays a meaningful role in shaping how the world experiences our stories through the brands they love.
