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Barbara Kittridge

Global Marketing and Media Leader | Start-Up Advisor | Political Strategist | Consultant | Focused on AI | Ex- Publicis, Havas, Vodafone, T-Mobile, L’Oreal)
Washington, District of Columbia, United States
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Skills

Enterprise Strategy, Commercial Growth, Revenue Optimization, Change Management, Organizational Transformation, AI & Automation, P&L Leadership, Business Development, Marketing Strategy, Performance Marketing, Brand Leadership, Business Intelligence, Data & Analytics, Digital Transformation, Programmatic Advertising, Marketing Automation, SEO / SEM, Executive Communications, Strategic Partnerships

About

With over 15 years of experience as Founder and Managing Director of Motive-US, CEO at Crews Control, a woman-owned integrated agency and as EVP, Business Development North America, at Havas, I have dedicated my efforts to providing communications, creative strategy, and media consultancy. My focus has been advancing talent diversity and driving impactful campaigns aligned with positive societal change and leading winning pitch strategies that expanded our client rosters. I continue to counsel and mentor innovative start ups as they scale up revenue and build world class operational models.

Previously, worked for leading global media networks (Publicis/Starcom/Spark/Havas) and clients (L'Oreal, Vodafone, T-Mobile) driving B2C and B2B communications, media investment, and sponsorship. I have led initiatives to drive profitable financial growth, expand global client relationships, and enhance operational efficiency. My leadership contributes to revenue and margin growth and increased client engagement, while also strengthening partnerships with Fortune 2000 companies. My expertise in business development strategies and unpacking how AI can be central to fostering innovative solutions and delivering results drives enhanced value and profitable revenue.