The Amazon Flex team is seeking an experienced Senior Marketing Operations (Ops) Manager to lead the strategy, execution, and optimization of our marketing automation efforts. The Senior Marketing Ops Manager specializing in Adobe Marketo will be responsible for partnering with regional marketing stakeholders on automation strategies with overall business objectives, overseeing marketing automation operations and driving scalable, data-driven marketing initiatives across all Flex regions. They will play a pivotal role in driving our WW marketing automation efforts. This position requires a deep understanding of Marketo's capabilities and a strategic mindset to optimize its use across all regional marketing teams. They will be responsible for configuring and maintaining complex marketing automation workflows, developing sophisticated lead scoring models, and creating personalized campaigns that resonate with diverse audiences worldwide. Their expertise will be crucial in ensuring data quality, maintaining compliance with international privacy regulations, and continuously innovating our marketing automation strategies. As a leader in this space, they will train and guide regional teams, standardize best practices, and identify opportunities to enhance the scalability and efficiency of our global marketing initiatives. This role demands a blend of technical proficiency, strategic thinking, and collaborative skills to elevate our marketing automation capabilities and drive measurable results across the organization.
Key job responsibilities
• Serve as the subject matter expert (SME) for Adobe Marketo and ensure its effective use across all regional marketing teams.
• Configure and maintain marketing automation workflows, email templates, lead scoring models, landing pages, and nurture programs.
• Monitor platform performance and troubleshoot technical issues.
• Collaborate with regional and global marketing teams to plan, build, and execute campaigns (e.g., email, webinars, lead generation).
• Create and manage advanced segmentation strategies to personalize campaigns for different audiences and regions.
• Oversee data quality, governance, and compliance with privacy regulations (e.g., GDPR, CCPA).
• Train regional marketing teams on Marketo capabilities, campaign optimization, and automation best practices.
• Document standard operating procedures (SOPs) and ensure adherence across regions.
• Drive innovation in marketing automation strategies, leveraging new features and technologies within Marketo.
• Identify opportunities to optimize workflows, reduce manual effort, and enhance scalability for global campaigns.
About the team
At Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how to coordinate the delivery of their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new logistics products and services significantly complimented by entrepreneurs like Amazon Delivery Service Partners and Amazon Flex. Amazon Flex crowdsources independent contractors – called Delivery Partners – to coordinate deliveries to our customers.
