The North America Stores (NAS) team is seeking a Sr. Creative Director to be the driving force behind our content and copy for strategic initiatives including printed catalogs, our Haul program, category marketing, and new brand launches.
As Sr. Creative Director, you will distill diverse input from large customer segments and stakeholders to set the vision, create strategy, build consensus on priorities, and ensure our marketing campaigns are nothing short of amazing. You will transform customer insights into strategies while developing, implementing, and producing impactful campaigns.
You'll be the creative force behind our printed catalogs, making them impossible to ignore. You'll keep our copy playbook fresh and relevant, and spearhead category marketing content that speaks directly to our customers. You will also dive into the world of GenAI helping push our creative boundaries.
Key job responsibilities
- Manage a team of designers and writers on Haul, printed catalogs, category marketing, and new initiatives
- Maintain NA Copy Guidelines and playbook
- Create mechanisms to train team members and global partners on copy playbook and Haul updates
- Collaborate with cross-functional partners in business and central marketing teams to ideate and produce marketing assets across all customer touchpoints
- Identify opportunities to incorporate emerging marketing and branding trends, as well as digital and GenAI innovations, into creative and marketing strategies
- Collaborate with leadership to audit efficiencies and productivity, ensuring continuous improvement over time
- Establish mechanisms and audit work to maintain consistent brand standards across customer-facing programs
- Scope projects and forecast resource needs with key stakeholders to prioritize and maximize resources; communicate needs and trade-offs as appropriate
- Proactively solve problems on behalf of the team and seek clarification when faced with ambiguity
- Mentor and develop in-house creative talent through design reviews, individual coaching, and ongoing learning opportunities
About the team
The Amazon North America Creative team is responsible for crafting bold, efficient, and breakthrough marketing content to reach and resonate with today's audience. We aspire to meet customers wherever they may be. On social media, on their phones and devices, across the site, in their inboxes and provide easy ingresses to the site via beautiful, inclusive, inspiring, and innovative content. We believe in creative that speaks to our customers, reinforces the Amazon brand promises (selection, value, and convenience) and highlights our best offerings. Be that top brands, offers, member benefits, etc., while driving the business forward and meeting our marketing goals.
