As the Head of Brand Partnerships for Shopbop & Zappos, you will be a senior leader on the Business Development and Partnerships team, directly influencing and driving growth through strategic brand relationships and strategic ownership of COOP marketing initiatives. This role requires a proven track record in fashion and footwear brand partnerships, with demonstrated success in developing and executing high-impact collaborations that resonate with our customer base. You will lead a team responsible for delivering compelling capsule collections, securing exclusive products, and developing brand-funded (COOP) integrations that drive measurable business results. The ideal candidate will have established brand relationships, a deep understanding of the fashion industry, and the ability to influence cross-functional teams while maintaining strong partnerships with internal and external stakeholders.
In this role, you will be responsible for developing and executing the Brand Partnership team’s strategy, and instrumental in shaping the future of brand partnerships across both Shopbop and Zappos. Success in this position requires a strategic mindset, creative problem-solving abilities, and excellent business acumen to identify and capitalize on growth opportunities. You'll be responsible for developing and executing innovative marketing strategies that not only drive revenue but also enhance brand equity and customer engagement. This includes overseeing the native advertising business, managing co-op funding initiatives (e.g. activations), and ensuring seamless execution of brand partner moments. The role demands a leader who can effectively navigate complex stakeholder relationships, drive consensus across multiple teams, and deliver results in a fast-paced, dynamic environment while maintaining the highest standards of customer obsession.
Key job responsibilities
• Drive the overall brand partnerships strategy, including COOP initiatives, annual planning, and execution across Shopbop and Zappos
• Lead and grow the development of exclusive products and capsule collections in collaboration with brand partners and internal buying teams
• Oversee the creation and execution of innovative brand-funded marketing campaigns and activations that align with both partner and platform objectives
• Manage and optimize the Zappos Native ad business, identifying growth opportunities and implementing strategic improvements
• Build and maintain relationships with key brand partners, ensuring consistent communication and delivery of partnership results
• Lead cross-functional collaboration with internal teams including Marketing, Buying, and Creative to ensure cohesive brand representation, and support of key product launches
• Develop and execute the annual COOP strategy, including planning sessions, reporting frameworks, and performance analysis
• Mentor and develop a high-performing team while fostering a culture of innovation and excellence
• Partner with BD team to identify and capitalize on external partnership opportunities
• Drive measurable business impact through strategic planning and effective resource allocation
