ShipTech Program Management Team is looking for a dedicated and experienced Product Manager to lead the growth of Label Canvas Initiative, which transforms shipping labels into an innovative advertising medium. The Product Manager will be responsible for managing the end-to-end campaign lifecycle for advertisers, including creative procurement, targeted campaign management, and relationship development. You will oversee the strategic and execution aspects of campaign design, ensuring advertiser satisfaction and long-term success.
This role also involves setting up campaigns for existing advertisers, and onboarding new ones to the Label Canvas platform. You will work closely with various business teams across the Amazon ecosystem, leveraging Label Canvas as a key advertising solution.
In addition, the Product Manager will collaborate cross-functionally with ShipTech PMT, TPM, Dev, and BIE teams to ensure smooth campaign execution, from initial pitch to post-campaign analysis. Regular reporting on campaign outcomes will be provided to both advertisers and internal leadership.
Key job responsibilities
1. Pitch Deck Creation: Develop compelling pitch decks tailored for advertisers.
2. Sales & Marketing: Lead pitch and marketing calls with potential advertisers to present advertising opportunities to new and existing advertisers in partnership with the Product team.
3. Campaign Setup- Strategic Responsibility: Oversee the launch of the first campaign for new advertisers, ensuring smooth onboarding. Activities include, Source and test creative content for campaigns, Define and refine targeting criteria to optimize campaign performance, Gain approvals from PR and Legal team on the campaign specifics like creatives and targeting criteria, Provide post-campaign briefs summarizing outcomes and insights, etc.
4. Advertiser Relationship Management: Build and maintain strong relationships with advertisers, gathering feedback on campaigns and staying updated on future plans.
5. Advertiser Reviews: Conduct MBRs and QBRs with advertisers, offering performance insights and growth recommendations.
