Manage a team of individual contributors that are delivering the go to Market Sales strategy for all Tier 1, Tier 2 and Tier 3 sports internationally for Amazon. Work cross functionally to deliver comprehensive view of all sports and work with internal partners to drive monetization. Build strategies that scale while adhering to local rights and dynamics. Partner closely with the league to innovate for ads over the course of the partnership for both fans and advertisers. Be an expert in multiple sports and understand international rights and relevant go to market differences across the regions. Think big on building out partnerships with ad tech, sponsorship, PV business, production, measurement, Ads, devices, and all potential businesses across Amazon. Ensure that we are delivering innovations on behalf of customers and continue to elevate the roadmap for Live Sports Globally.
Key job responsibilities
Develop the vision and end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s advertising across all sports properties, globally to support the needs by region.
• Manage the team of individual contributors across each sport to drive one holistic approach to sales for Live Sports
• Maintain firm grasp of video advertising market in particular sports and the Tier 1 leagues for any competitive trends to identify and assess opportunities
• Lead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources
• Reconcile supply-based budget models with demand-based analyses, in coordination with Finance teams
• Work directly with all sales teams on enablement and demand generation strategies to achieve revenue and adoption targets
• Aggregate US Voice of Customer (VOC) and partner with WW GTM to drive video solutions for customers and revenue growth for Amazon
• Drive growth of Amazon’s video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
• Ready understanding of quarterly sales pacing (to budget revenue and/or other goals), to recommend adjustments to GTM strategies or tactics as appropriate
• Partner across Sports Brand solutions, Sports Pricing and Planning, and Sales to develop the GTM
• Host and own the mechanisms needed to deliver out on the business both in scatter and Upfront by region
• Produce stack-ranked set of sales priorities to influence product requirements, roadmap decisions and trade-offs
• Partner with Ads Marketing on customer-facing Sports/for live sports narratives
• Partner with cross-functional leads across the Amazon Ads organization to ensure execution of GTM strategies, including tactical week-to-week guidance and support
• Assist in regional training development for sales enablement execution
About the team
Amazon Advertising is expanding their sports organization with a new Go to market team. It is an exciting time to be part of Amazon Ads as we look to establish a new way to transact around sports and streaming and how we partner with our customers from a global view.
