Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions—including retail media, display, video, DSP, measurement, and ad tech solutions—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.
We are seeking an experienced Product Marketer to join the Supply and Demand Tech PMM team to help reinvent and streamline the way we bring Amazon Publisher Services (APS) diverse and powerful solutions to third-party media publishers. This role is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for our suite of supply-facing ad tech solutions.
In this role, you will have the opportunity to work across the Marketing, Product, and Sales organizations to define and drive the marketing and go-to-market strategy for current and future, cutting-edge, next-generation technologies; you will be driving launch activities, creating compelling content to help customers understand the use cases and value propositions, and building the right marketing programs to drive awareness, customer engagement, service adoption, and retention. You will also work with Product, Engineering, and Sales teams to shape the product vision. You will work on a strategic and rapidly growing area of our business, and have a big impact every day. Owning top-down and bottoms-up (product-led) strategies. You’ll align cross-functional leaders towards a shared vision for what great GTM looks like, identify gaps, and create a plan to delight customers, moving a highly matrixed org towards a unified vision. You’ll author documents to outline your strategy and drive adoption of your GTM approaches and templates.
The ideal candidate will have a track record of leading successful product marketing programs for programmatic solutions and working collaboratively across multiple organizations to deliver results. The successful candidate will have the ability to manage multiple milestones and shifting requirements in a fluid, fast-moving environment—while keeping senior stakeholders updated on your progress.
Key job responsibilities
• You will be a Sr. PMM responsible for defining our positioning and messaging to third-party publisher customers.
• You will create the most compelling content to help customers understand the use cases and value propositions of our solutions, and building the right marketing campaigns to increase adoption.
• You will help define the strategy, and collaborate closely with other marketers across our organization.
• You will get to work on a rapidly growing business and have a big impact every day.
• You will be responsible for defining the go-to-market strategy for PMM initiatives, to accelerate and scale our operations.
• As part of your role, you will make recommendations on marketing plans and product roadmaps.
A day in the life
The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers be more productive building on the cloud with tools and services. We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on service adoptions. We transition from working on strategic plans or creative ideation to detailed execution, multiple times per day. We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high quality deliverables. We enjoy supporting a fast-paced and highly cross-functional organization.
