Excited about advertising business development? Love Books? Join the Amazon Publisher Monetization (APM) team focused on building the next generation of advertising experiences for the Books category. We are investing in technology to drive return on investment for all advertisers, from major book publishers to indie authors, while powering a better shopping experience with relevant ads for Amazon retail customers. We are doing this with innovative advertising experiences, both free and paid products, all backed by Amazon's scale and commitment to customer experience.
We are responsible for defining and delivering a collection of demand products that enable advertisers to buy advertising to across our suite of publishers and devices. As our business grows, we are launching new capabilities, inventory supply, and measurement technologies, which span multiple teams with Amazon.Our team is looking for a Principal Tech Business Developer to help us manage the launch and growth of Book Ads internationally. This individual will oversee the GTM strategies for new products and features, partner closely with our sales, product, and technical teams, and serve as a member of the Book Ads leadership team. They will be responsible for growing revenue for by scaling existing customer channels and developing new channels; leading strategic business planning; supplying business inputs into general marketing to achieve objectives and deliver against business strategy; and defining the mix of products/packages to offer to market, within a year and across years, including pricing strategies in partnership with Sales and Finance teams.
Key job responsibilities
• Construct a strategic business plan focused on winning new customer segments and growing existing segments while working with key internal stakeholders (e.g. Sales, Finance, Legal, Marketing)
• Generating and implementing big ideas to drive business improvements, innovation, and scale within Book Ads
• Construct business goals based on market segment and customer opportunities
• Achieve business targets by working with sales, marketing, product, program and engineering to deliver against customer needs
• Lead day-to-day operational aspects of the business, including gathering/addressing VOC and business improvement initiatives
• Build and maintain relationships with senior leaders to grow and optimize the business
• Collaborate with product and engineering teams to evolve products/services based on feedback from the market segment
• Define and analyze business metrics that drive acquisition, retention, and wallet growth
