Amazon advertising offers advertisers a rich array of media solutions inclusive of Live Sports.
Our team is looking for a seasoned advertising and sponsorship GTM to serve as a Live Sports Sponsorship GTM responsible for driving advertising revenue through the creation of marketing value surrounding Live Sports properties at Amazon. The Live Sports Sponsorship GTM specialist will report directly to Head of Live Sports Brand Partnerships, within larger Live Sports Sales team. The specialist will work with League partners, Prime Video Production, Programming and Video Ads Product Team to define integration and sponsorship opportunities across Live Sports properties such as Thursday Night Football, NASCAR, NWSL and WNBA, and determine go-to-market (GTM) strategies. They will partner with sales, pricing and planning teams and ultimately ensure Amazon’s Live Sports sponsorship offering meets the needs of our Advertising customers.
Key job responsibilities
Key job responsibilities:
• Contribute to development of Live Sports’ sponsorship offerings, alongside Sales, Product, Content, Business, Finance and Creative Strategist teams.
• Drive Sport Sponsorship GTM and Sales efforts including contribution to the Upfront/annual sales cycle, leading certain client meetings and engagements
• Annually prepare GTM narratives and inputs for sales strategy sessions.
• Translate sports rights into sellable sponsorship packages
• Serve as center of excellence on specific league matters related to Ad Policy, Programming and Compliance.
• Lead Amazon Ads’ relationship with league/s and specific sport production team, serving as portal for sport-specific communication.
• Partner to support think big ideation, asset creation and packaging for sport property
• Manage sponsorship inventory tracking and documentation for live event executions, ensuring flawless execution and partnership with Live Sports Production team/s.
• Drive adoption of Prime Video’s sponsorship offerings, including revenue goals, product adoption, advertiser maturity advancement, renewals, etc.
• Aggregate Voice of Customer (VOC) sand partner with programming, production and product teams to drive sponsorship solutions by sport, to deliver upon customer needs while driving growth for Amazon.
• Produce stack-ranked set of sales priorities and influence requirements, roadmap decisions and trade-offs.
• Utilize industry expertise on trends, consumer behavior and emerging media technologies to identify new opportunities for innovation in Live Sports sponsorship.
