SVMs at Amazon are responsible for monitoring and reacting to industry trends and own the top and bottom lines of the P&L, with this role specifically focused on launching and scaling large, well-known fashion brands new to Amazon Retail platform. They will develop selection and categories, deliver innovative growth solutions, and work with internal teams to deliver the best customer experience. This SVM will be instrumental in setting up prestigious fashion brands for success, managing key vendor relationships through the crucial launch phase, and establishing growth frameworks for these high-profile partnerships.
SVMs work with fashion industry leaders and possess the leadership presence and communication skills to represent Amazon at all levels. SVMs work across multiple internal teams, at high levels of leadership, to address customer experience issues within the luxury and mainstream fashion categories. The role requires coordinating extensively with partner teams to ensure successful brand integration and launch execution, maintaining the integrity and positioning of established fashion names. We span a wide range of specialist skills, from data analytics and account management to brand development and ad sales. You'll be working with some of the smartest minds in e-commerce to help shape the future of fashion retail on Amazon.
Key job responsibilities
A successful VM will be able to:
Act as the business owner for assigned categories, possessing a complete understanding (inclusive of the strategic context) of internal and external variables that impact your business (this entails owning forecasting, monitoring, understanding and reporting on the business, along with responsibility for driving projects and promotions to achieve business objectives)
Have a thorough understanding of the industry, seasonality and business trends/events, and continually monitor competitor/industry developments
Maximize Amazon’s business profitability and selection expansion opportunities
Have a complete understanding of the customer needs, both existing and potential, and use that knowledge to advocate for and drive delivery of site features that provide Amazon customers with an unparalleled shopping experience
Manage vendor relationships - manage supplier/partner contracts, manage day-to-day relationships, and negotiate and secure marketing funds
Create business plans for new opportunities and develop and execute project plans for the launch of new features, incorporating merchandising and pricing strategies
Coordinate cross-functional teams, and communicate with internal and external stakeholders, while meeting tight deadlines
Conduct financial analysis of business opportunities to meet and exceed revenue and profitability targets