Amazon Prime is the world's leading membership program, offering an unparalleled suite of benefits across shipping, streaming entertainment, reading, gaming, and more. Our mission is to provide exceptional value and convenience to our members, making Prime an indispensable part of their daily lives. The US Prime marketing team is seeking a dynamic and innovative Product Marketing Manager to spearhead Campaign and Creative management for the US Prime Channel Marketing team. This role is crucial in maximizing the perceived value of Prime membership by ensuring our members are aware of and fully utilize the benefits most relevant to their unique needs and interests.
Key job responsibilities
• Drive comprehensive campaign strategy from concept to execution, ensuring creative excellence and brand consistency
• Own the creative development process including brief writing, creative reviews, and final approvals
• Build and maintain strong relationships with creative agencies, managing both deliverables and budgets
• Optimize campaign performance through data-driven insights and A/B testing in partnership with channel owner
• Lead creative innovation for Prime's most visible marketing initiatives
• Oversee resource allocation and creative production timelines
• Scale successful creative approaches across channels while testing new formats and messaging
• Implement tech solutions to streamline workflows and amplify team productivity
A day in the life
Your day begins with reviewing campaign performance metrics and aligning priorities with your team. You spend the morning crafting creative briefs and leading review sessions with our agency partners, ensuring our campaigns maintain creative excellence while staying true to our brand identity. Throughout the day, you collaborate with channel owners to analyze A/B testing results and optimize our creative performance across platforms. The afternoons often involve brainstorming innovative approaches for Prime's high-visibility marketing initiatives and meeting with stakeholders to oversee resource allocation and production timelines. You regularly check in with our creative agencies to manage deliverables and budgets, while continuously looking for opportunities to scale successful creative approaches across different channels. Lastly, you leverage tech solutions to streamline workflows and amplify team productivity, ensuring seamless execution from concept to launch.
