Are You Ready to Shape the Future of Streaming Entertainment?
At Fire TV, we're not just streaming content – we're revolutionizing how millions of people around the world experience entertainment. We're at the forefront of streaming, where gaming meets movies, where premium content meets seamless discovery, and where artificial intelligence creates personalized entertainment experiences that were unimaginable just a few years ago. Fire TV is one of the world's most popular streaming media player brands, and we are seeking an experienced Senior Campaign Manager to help further fuel our growth. This role will be responsible for developing and executing the strategy for Fire TV product and partner campaigns across a variety of owned and paid marketing channels.
Lead the charge in expanding our global customer base and deepening viewer engagement worldwide. As streaming continues to revolutionize how people consume content, you'll help shape the future of home entertainment and create meaningful connections between viewers and their favorite shows, movies, and games. As a key player at the intersection of innovation and storytelling, you'll craft campaigns that help millions of customers discover why Fire TV is the best streaming device, making it easy to find your next favorite show, game, or movie experience. In this role, you'll own driving product awareness and customer actions, working with the product leads and partners to drive customer behavior, purchase intent, and engagement through innovative marketing campaigns. By leading initiatives that strengthen Fire TV's position as the #1 streaming device, you'll directly impact how millions of people discover and enjoy their favorite content daily. This is your chance to shape how people connect with content in their living rooms.
Key Job Responsibilities
• Lead end-to-end campaign strategy, development, and execution for Fire TV's North America/global marketing initiatives
• Partner with creative, product, and analytics teams to develop compelling narratives and marketing strategies/messages
• Lead regular business reviews and present campaign results to senior leadership
• Manage relationships with internal stakeholders, agencies, and vendor partners
• Drive innovation in marketing approaches across channels including digital, social, and retail
• Own campaign performance metrics, optimize based on data-driven insights, and manage campaign budgets while ensuring maximum ROI
Basic Qualifications
• 5-7+ years in marketing campaign management
• Strong analytical mindset with data-driven decision-making abilities
• Excellence in project management and cross-functional leadership
• Ability to work in a fast-paced, ambiguous environment
Preferred Qualifications
• Experience with streaming services, entertainment, or consumer electronics industry preferred
Why Fire TV?
• Be part of the team that's reinventing home entertainment
• Work with the latest in streaming technology and entertainment innovation
• Collaborate with brilliant minds across Amazon's entertainment
• Drive initiatives that define the future of how people consume content
Join us in creating the future of entertainment. At Fire TV, we're not just watching the streaming revolution – we're leading it.
