Amazon's Advertising Trust (AT) organization is seeking a creative and strategic Senior Program Manager to drive org-wide strategic programs and employee experience initiatives. This role will be instrumental in building and maintaining a strong organizational culture, driving employee engagement, and establishing AT's brand identity across our global team of 1,400+ employees spanning Operations, Engineering, Product, Data Analytics, Science, and Ad Policy.
As the Employee Experience & Strategic Programs leader, you will develop and execute comprehensive mechanisms and programs that connect our diverse workforce, celebrate our successes, and drive engagement across all levels of the organization. You will partner closely with AT leadership to craft and deliver compelling narratives that bring our mission and values to life.
Key job responsibilities
Strategic Program Management
• Develop and execute strategic planning documents for organizational initiatives, changes, and achievements
• Create and manage the content strategy for leadership and team updates
• Partner with AT leadership on executive messaging and presentations
• Establish and maintain effective channels for organizational knowledge sharing
• Build scalable processes for gathering and sharing team success stories
• Work cross-functionally with Amazon PR and Comms teams to support strategic initiatives
Events & Culture Programs
• Design and execute engaging virtual and in-person events that strengthen team culture
• Lead planning and execution of organizational all-hands meetings, leadership offsites, and team building activities
• Create innovative recognition programs to celebrate team and individual achievements
• Partner with Amazon's corporate events team to leverage company-wide programs and resources
• Develop and manage event budgets and vendor relationships
• Coordinate with PR for speaking opportunities and event visibility when appropriate
External Brand & Talent Strategy
• Drive AT's external presence strategy in partnership with Amazon PR and Corporate Communications
• Manage AT's professional platform presence, including LinkedIn
• Partner with Recruiting to create compelling employer branding content and career opportunity messaging
• Collaborate with PR teams to showcase AT's thought leadership and innovation
• Build relationships with internal stakeholders to source and create engaging content
• Work with Legal and PR teams to ensure alignment and adherence for external messaging
• Support recruitment marketing efforts by partnering with TA teams on employer branding campaigns
Organizational Identity Building
• Define and evolve AT's organizational identity and culture narrative
• Create branded templates, materials, and assets for team use
• Develop style guides and standards for consistent messaging
• Lead initiatives to strengthen team culture and sense of belonging
• Partner with Recruiting and HR to develop compelling employee value propositions
• Ensure brand consistency across all platforms
• Work with PR and Corporate Communications to align AT's identity with Amazon's broader brand guidelines
A day in the life
Your morning begins with analyzing organizational effectiveness metrics and employee engagement data, identifying trends and opportunities for improvement. You'll then lead the weekly cross-functional planning meeting with regional leads to align on upcoming programs and lead the global strategy.
Mid-morning, you'll collaborate with the VP's Strategic PM to shape content and themes for the monthly all-hands meeting, ensuring key business priorities and successes are highlighted effectively. You'll also review team members' professional platform content proposals, providing guidance on alignment with our external brand strategy.
After lunch, you'll facilitate a working session with the events team to orchestrate the upcoming Q2 leadership offsite, directing the development of strategic objectives, agenda planning, and program content. You'll then partner with HR leaders to develop implementation plans for several organizational transformation initiatives.
In the afternoon, you'll lead a creative workshop with team members to gather input on refreshing AT's visual identity and brand guidelines. You'll close out the day by analyzing the results of a recent employee engagement survey and drafting recommendations for new recognition programs.
Throughout the day, you'll manage time-sensitive organizational priorities, maintain strategic partnerships with key stakeholders, and ensure all initiatives align with AT's culture and values while meeting Amazon's high bar for quality and impact.
