Are you passionate about transforming the streaming TV advertising landscape? Do you want to help build an advertising business that will revolutionize how brands connect with Prime Video's global audience? Prime Video Advertising is one of Amazon's newest and fastest-growing businesses, offering advertisers unprecedented reach across premium content including Amazon Originals, Live Sports, and more.
We are seeking an Advertising Insights Manager to help deliver insights which will drive strategic positioning for PV Ads within the streaming marketplace through a global lens. In this role, you will leverage various data sources to build compelling sales enablement materials that are driven by strategic insights. With a focus on our premium slate of Originals and overall service inclusive of Library content, FAST channels and more, you'll be working at the intersection of Prime Video, Amazon Ads, and Amazon MGM Studios to reinforce why brands should advertise with us.
Key job responsibilities
* Collaborate with marketing teams to inform and help develop effective marketing strategies and campaigns based on advertiser insights.
* Conduct qualitative and quantitative research to understand advertiser preferences, trends, and competitive landscapes.
* Design and implement consumer surveys to gather feedback and insights on products, services, and brand perception.
* Develop detailed profiles of target advertising customers, including their needs, preferences, and pain points.
* Analyze data collected from various sources, such as surveys, client meetings, industry reports, and audience insights to identify patterns, trends, and opportunities.
* Track sentiment across different online and offline channels to gauge brand health and reputation.
* Measure and monitor advertiser satisfaction and loyalty through surveys and feedback mechanisms.
* Provide insights and recommendations to guide product development and innovation, ensuring that products align with advertiser demands.
