JOB SUMMARY:
The Business Intelligence Analyst is responsible for gathering and analyzing data and market research findings and disseminating that accurately and succinctly to support strategic customer-focused initiatives. This position will gather and synthesize information from multiple sources, including internal data systems, third-party subscription services and open-source information, and work with data scientists and other internal partners to deliver compelling customer insights. This position must communicate effectively and proactively identify ways to improve customer service, marketing, communications, and sales.
JOB REQUIREMENTS: (Education, Experience, Knowledge, Skills )
- Bachelor’s and/or master’s degree in business, marketing, communications, data analytics, or a related field
- Experience in business intelligence, market research, marketing, and/or communications
- Demonstrated business acumen and abilities to decipher, understand and apply research findings and business data and applications to stated objectives
- Verbal and written communication skills
- Ability to assimilate and analyze large data sets of both a quantitative and qualitative nature
- Reporting, data visualization, primary and secondary research, and predictive analytics concepts
- Understanding of marketing, sales, customer service, finance, and business practices
- Demonstrated comfort level engaging with business leaders at various levels concerning their organizational goals, needs and strategies
- Ability to manage and prioritize multiple projects simultaneously involving internal and external stakeholders
- Ability to effectively collaborate in highly cross-functional environments, engage diverse stakeholders, and translate significant information and varied points of view into insights that will impact customer services, marketing, and operations
- Ability to meet deadlines
- Fast learner with a demonstrated ability to connect the dots and apply sound business judgment
- A customer service/customer-oriented mindset
- Proficiency with Excel, PowerPoint, and other presentation software; Power BI, Tableau or related data visualization and dashboarding applications; experience with data modeling a plus
MAJOR JOB RESPONSIBILITIES:
This role will be responsible for the delivery of customer insights and market intelligence supporting strategic objectives and business operations across the Customer Experience organization and other business units, and includes but is not limited to:
- Develop, present, and support market research projects to facilitate and support growth initiatives
- Assist Customer Service team with analysis of customer preferences, journeys, and best practices recommendations
- Assist Marketing and communications teams with analysis of customer preferences and behaviors to drive personalized and targeted campaigns
- Identify industry trends and customer preferences, competitor- and peer-utility activities, and staying abreast of industry news, innovations, and economic conditions
- Effectively communicate research and analysis to client groups, peers, and mid-level and executive management
- Conduct proactive and ad-hoc research and analysis to support client groups
- Develop and support creative approaches to qualitative and quantitative research and analysis, data mining, content delivery/communication, and project documentation
- Establish relationships to understand the business needs of partners and clients
- Communicate technical information and complex data to non-technical audiences in a logical and concise manner
Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable, and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit www.GeogiaPower.com and connect with the Company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).
Southern Company (NYSE: SO) is a leading energy provider serving 9 million residential and commercial customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy infrastructure company with national capabilities, a fiber optics network, and telecommunications services. Through an industry-leading commitment to innovation, resilience, and sustainability, we are taking action to meet our customers’ and communities’ needs while advancing our commitment to net zero emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture and hiring practices have earned the company national awards and recognition from numerous organizations, including Forbes, Military Times, DiversityInc, Black Enterprise, J.D. Power, Fortune, Human Rights Campaign and more. To learn more, visit www.southerncompany.com .
Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being. This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s). A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf . Additional and specific details about total compensation and benefits will also be provided during the hiring process.
Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
Job Identification: 11505
Job Category: Customer Service
Job Schedule: Full time
Company: Georgia Power
