Shopbop is looking for a detail-oriented Marketing Manager to help grow Shopbop’s presence in Amazon Marketplace. Ideal candidates have experience owning end-to-end execution for various projects and marketing initiatives. This highly-visible role will support the Senior Marketing Manager to define a 360-marketing strategy and act as the key point of contact to various partner teams. This individual is process-focused, customer-focused, and a team player with a passion for problem-solving, and efficiency. This person must be excellent at prioritizing and working cross-functionally to manage projects– as well as documenting and measuring the success of those actions.
Key job responsibilities
-Manage, monitor and report on search optimization program
-Working cross functionally with merchandising, marketing and central teams and communicating effectively to get projects completed
-Execute high-impact A/B tests to help continually improve performance for our campaigns
-Build & Launch evergreen marketing campaigns to bring awareness to Shopbop on the Amazon store
-Partner with internal Creative and copy teams to develop and create best-in-class visuals & copy for seasonal initiatives
-Pull and present metrics utilizing internal tools and queries
-Own the execution of onsite events, working backwards from key milestones
-Communicate effectively with internal and external stakeholders, securing alignment on initiatives and reporting
About the team
The Shopbop Marketplace team drives all strategy and execution for Shopbop’s business on the Amazon Store. We pride ourselves on obsessing over our customers and love to bring big ideas to life.
