Independent sellers generate approximately 60% of sales in Amazon stores, and each year we spend billions of dollars to improve their experience with services, programs, and tools designed to make running an online business a profitable, sustainable enterprise for sellers of all sizes—from multi-national brands to small businesses down the street.
We are seeking a Product Marketing Manager, for the Amazon Seller Marketing team. Our ideal candidate has 4+ years of marketing and project management experience. You will use data to drive improvements in across the marketing funnel. In addition, this candidate should have experience or a desire to learn WebLab to lead A/B experimentation to prove out their hypothesis.
The role requires a passion for results, a commitment to action-oriented analysis, an attitude that anything is possible, and a relentless focus on the customer. You will have direct hands-on ownership as well as cross-functional coordination with teams in Product, User Experience, Creative & Brand, and Technology.
As a Product Marketing Manager, you will...
• Develop and implement marketing strategies across key markets.
• Own, drive, and report on key global metrics related to onboarding, early member engagement, interest-to-registration conversion, and churn.
• Project manage marketing efforts across the team to drive scale and visibility. Develop and lead key business mechanisms.
Key job responsibilities
*Utilize multiple platforms to implement, execute, and optimize campaigns across multiple countries
* Prepare reporting, monitor and optimize performance for multiple campaigns across several countries.
* Compile regular search reports, keyword research and insights, to improve campaign performance.
* Implement and measure A/B tests for ad copy, creative and landing pages globally
* Work with team members in order to create clear processes, deliver value and share best practices among key stakeholders.
*Initiate and deliver WebLab experiments to prove hypothesis
* Support the team with ongoing, ad hoc administrative tasks.
* Work closely with marketing funnel leaders to establish appropriate channel executions & share learnings.
* Influence cross-channel performance execution and measurement.
* Collaborate with marketing analyst to improve cross-channel performance, website event tracking, dashboards
* Others as defined by evolving business needs for a rapidly growing online business.
