Independent sellers generate approximately 60% of sales in Amazon stores, and each year we spend billions of dollars to improve their experience with services, programs, and tools designed to make running an online business a profitable, sustainable enterprise for sellers of all sizes—from multi-national brands to small businesses down the street.
We are seeking a Product Marketing Manager, for the Amazon Seller Marketing team. You will be responsible for leading our global marketing efforts with an emphasis on scale and program implementation. Our ideal candidate has 4+ years of marketing and project management experience. You will use data to drive improvements in across the marketing funnel globally. In addition, this candidate should have experience or a desire to learn WebLab to lead A/B experimentation to prove out their hypothesis.
The role requires a passion for results, a commitment to action-oriented analysis, an attitude that anything is possible, and a relentless focus on the customer. You will have direct hands-on ownership as well as cross-functional coordination with teams in Product, User Experience, Creative & Brand, and Technology.
As a Product Marketing Manager, Global, you will...
• Develop and implement marketing strategies across key markets.
• Own, drive, and report on key global metrics related to onboarding, early member engagement, interest-to-registration conversion, and churn.
• Project manage marketing efforts across the team to drive scale and visibility. Develop and lead key business mechanisms.
Key job responsibilities
*Utilize multiple platforms to implement, execute, and optimize campaigns across multiple countries
* Prepare reporting, monitor and optimize performance for multiple campaigns across several countries.
* Compile regular search reports, keyword research and insights, to improve campaign performance.
* Implement and measure A/B tests for ad copy, creative and landing pages globally
* Work with team members in order to create clear processes, deliver value and share best practices among key stakeholders.
*Initiate and deliver WebLab experiments to prove hypothesis
* Support the team with ongoing, ad hoc administrative tasks.
* Work closely with marketing funnel leaders to establish appropriate channel executions & share learnings.
* Influence cross-channel performance execution and measurement.
* Collaborate with marketing analyst to improve cross-channel performance, website event tracking, dashboards
* Others as defined by evolving business needs for a rapidly growing online business.
