In this role you’ll lead lifecycle marketing strategy and execution for Amazon Kids+ subscribers in the US, including onboarding, engagement, and retention, closely collaborating with Amazon Kids+ and kids-edition device product management teams in the process.
Key job responsibilities
- Develop strategies and executional plans for engaging Amazon Kids+ subscribers as they on-board, during their post-onboarding experience and as they approach subscription renewal.
- Develop and subsequently report on annual goals for engagement marketing at each stage of the lifecycle.
- Create a roadmap of experiments that demonstrates ongoing learning and improvement against lifecycle stage performance metrics.
- Collaborate with Parent Engagement product management to optimize subscriber touchpoints across surfaces and channels.
- Work with Research to expose insights into subscribers at different stages of their journey with Amazon Kids+.
- Work with kids-edition device teams to identify cross-sell opportunities with existing subscribers.
- Work with internal creative resources to develop communication materials that support lifecycle goals.
About the team
Amazon Kids+ (AK+) is a highly rated, much-loved content and controls subscription service for kids 3-12 (and their parents) in the US, Canada, UK, Germany and Japan. Launched more than 10 years ago, an Amazon Kids+ subscription (which includes thousands of ad-free, age-appropriate videos, books, games and apps) is bundled with Amazon’s child-directed devices, including Echo Kids, Fire Tablet Kids and Kindle Kids.
