Amazon Ads is one of Amazon’s fastest growing organizations with sizeable growth and over $40B revenue. This org services a wide array of enterprise and individual customers leveraging multitudes of existing and new Amazon platforms to deliver innovative and unique branding experience. We are seeking customer obsessed innovators, market disruptors and emerging technologist to deliver best in class products by offering unique solutions with relentless focus and customer obsession.
As we continue to innovate, we are seeking a Principal Product Manager (Technical) to own, build and execute plans for launching 0-1 cold start products for brands and customers. The dynamics of developing and launching these products can make or break product success and is a costly and challenging task for brands to execute. The suite of solutions offered by Amazon are intended to right size these strategies for brands and position these products for successful discovery.
Amazon is uniquely positioned to help brands meet their objectives, offering varied and diverse Ads platform real estate across Amazon’s multi- dimensional product suite. This is a hands-on leadership position seeking individuals who can think big, create structure and effectiveness in ambiguity, draw on their deep dive understanding of the digital Ads landscape by levering experience in working with cross- functional teams, including distribution leaders, applied scientists and engineers.
Key job responsibilities
• Lead the development and scaling of Amazon's New Product Campaigns platform, combining first-party data with LLM technology to revolutionize how brands launch products on Amazon
• Design intuitive DSP integration workflows that streamline campaign setup while delivering sophisticated audience targeting, creative options, and performance measurement
• Serve as the interface between partner teams to influence their roadmap and assure that we are positioned to deliver the highest value product for our customers.
• Partner with engineering to build and enhance LLM agents that guide advertisers through thousands of campaign options, creative approaches, and promotional strategies
A day in the life
Day in the life
• Proven experience launching cold start products, including developing the launch strategy and roadmap, working with technical and non-teams, creative, applied analytics and engineering to develop, test, learn and adjust measurements for brand success.
• Managing and partnering with cross functional teams directly is a must; this role will be part of a team, making key decisions for how the product and data models impact our ability to deliver for cold start consumer brands.
• Proven and tried experience understanding trade – offs given real world constraints re: product performance, scalability, latency and security related to the build.
About the team
Our team builds AI-powered solutions that transform how brands launch products on Amazon through integrated inventory forecasting, content optimization, and strategic advertising workflows. We operate as product builders who improve outcomes for advertisers from Fortune 500 brands to emerging companies.
We value creative problem-solving and data-driven innovation. We make advertising decisions accessible to all advertisers while maintaining focus on real business impact. If you enjoy solving ambiguous problems at scale and want to redefine how products come to market, join our team.
