Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video, in addition to producing Original content for Freevee, Amazon’s premium free streaming service.
From award-winning shows and films like Fallout, Saltburn, The Boys, American Fiction, and The Marvelous Mrs. Maisel, Amazon is building a world class entertainment offering, and we are looking for someone with an entertainment marketing background who can support our growth. We are looking for an Influencer Marketing Manager to join our team. In this role, you will be part of a dedicated group within the Marketing org that maintains relationships with influencers and fans of our series, films and brand. The team works collaboratively with marketing, PR, media, promotions, and partnerships to increase engagement and reach for Amazon titles and brand. As the Influencer Marketing Manager, you will lead sourcing and maintaining an ‘always-on’ relationship with influencer talent, create impactful creator marketing campaigns for brand and titles, and educate + scale the creators to become successful Prime Video affiliates.
As a successful candidate, you have worked with influencers, senior executives and talent of all different styles and motivations. You have in-depth knowledge and experience working on social and digital marketing. You are fluent in social marketing best practices and know how to collaborate with talent and creators to build world-class digital marketing campaigns. You are excited to grow Amazon and Amazon MGM Studios (and Prime Video) into the best place for creators to work, and deliver key business plans that create breakthrough influencer campaigns and drive key Prime brand engagement and business metrics.
Content & pop-culture junkies at heart, we passionately believe that the best stories empower people and drive meaningful conversation, one episode at a time. Our ambition is to connect authentically with customers through topical & locally-nuanced stories that entertain, delight and inspire. In this role, you will be responsible for planning, creating, iterating and distributing bespoke editorial content in various formats through social media platforms. You will understand how to bridge quantitative inputs (the science) with the qualitative characteristics of content, creators and talent (the art), and you will be expected to use those skills to make informed decisions and engage influencers in our marketing initiatives. You will serve as an influencer marketing expert for Amazon MGM Studios, working closely with many partners, including marketing, social, PR, creative, media, agencies, production companies, Amazon Originals talent and Amazon businesses to drive incremental consumer engagement, consideration and video streams via influencer strategy.
In this role, you will have a deep understanding of the marketing tools and channels that engage entertainment audiences, the competition, and consumer consumption trends, as well as having strong relationships with influencer talent.
Key job responsibilities
- Create impactful creator marketing campaigns across Prime Video brand initiatives and Amazon MGM Studios titles
- Develop and maintain direct relationships with creators
- Scale creator affiliate program with cross-organizational partners as it pertains to Prime Video
- Lead education for creators to become Amazon MGM Studios and Prime Video affiliates
- Partner with talent, influencers and Prime Video internal teams to create impactful campaigns that drive social conversation
- Drive regular communication and engagement with influencers
- Brief and manage a roster of creative, production, influencer, and social media agencies
- Oversee creator partnerships balancing channel efficiencies/target, talent goals and content creative across titles and brand campaigns
- Collaborate with a range of internal teams (e.g. PR, legal, creative, Amazon synergy) to negotiate agreements and amplify impact
- Maintain knowledge and expertise in the creator marketing economy and have a pulse on trends and leaders in the social community
- Partner with key cross-functional teams to influence successful, measurable marketing ideas, and plans while integrating influencer participation in our marketing, advertising, owned and operated channels and events
- Build strong relationships and become a critical partner to the internal Prime Video series, film brand and PR leads
- Create reports with data and insights pertaining to creator marketing campaigns
- Develop KPIs and insights both internally and with external partners to benchmark expectations and goals
