At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THIS ROLE
Audible’s Consumer Insights team is seeking a consumer research expert to help our Global Brand and Marketing Strategy teams steer the Audible brand in continued success. To keep up with Audible’s growing global brand, you will elevate our Global Brand Tracking and consumer insights capabilities, translating data into strategic direction for marketing teams worldwide. You'll work in close partnership with our Brand & Marketing teams to ensure they have a better understanding of our current and future customers in order to influence marketing decisions.
ABOUT YOU
You’re passionate about consumer brands and entertainment with deep expertise in brand health measurement. You understand how brand positioning, audience strategy, segmentations and brand tracking interconnect to create a holistic view of brand performance.
You’re an expert in quantitative research methodologies, and have managed quantitative tracking studies in the past. You excel at integrating multiple data sources (1st and 3rd party) to develop richer consumer understanding and identify opportunities for brand growth.
You possess exceptional organizational and project management skills that enable you to manage complex global studies, challenge agency partners effectively, and collaborate across cross-functional teams. Your communication skills allow you to translate complex data into compelling narratives that drive strategic decisions at senior leadership levels.
As an Associate Director of Consumer Insights, you will...
- Lead and evolve our Global Brand Tracker - Design, manage and enhance our comprehensive brand health measurement system across marketplaces, identifying strategic opportunities and challenges
- Transform data into strategic direction - Synthesize brand health metrics into actionable insights through executive-ready presentations and strategic recommendations
- Partner with Brand & Marketing teams- Work collaboratively to ensure brand tracking insights inform marketing strategies and campaign development
- Support global and local brand teams - Conduct ad hoc brand research studies including brand and customer deep dives and competitor analysis
- Drive innovation in research approaches - Integrate traditional brand measurement with advanced methodologies and data sources to create more holistic consumer understanding
- Socialize insights for maximum impact - Develop compelling narratives and visualizations that inspire marketing teams and influence decision-making
- Collaborate with Analytics partners for expanded brand measurement – Combine our brand health metrics with other analytical measurements (e.g., incrementality tests, brand lift studies) to further understand impact of our marketing efforts on the brand
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
