Come build the future with us! Our team is working on a project that is fundamental to Amazon’s future. We are seeking a strategic and customer-obsessed Sr. Product Marketing Manager to support the Go-to-Market (GTM) of Amazon’s supply chain services. In this role, you will lead the development and execution of GTM strategies that drive awareness, adoption, and revenue for our fulfillment, transportation, and logistics services.
As a B2B Product Marketing Manager, you’ll be responsible for deeply understanding customer needs, positioning our capabilities to meet those needs, and enabling internal and external stakeholders to deliver consistent, value-driven messaging across all customer touchpoints.
This is a unique opportunity to help our customers drive growth by leveraging the speed, reliability, and breadth of Amazon’s fulfillment and supply chain network. You will partner with Product, Sales, Operations, and Marketing to bring our services to market and help define how they improve inventory management, speed of delivery, and overall operating efficiency for our customers.
Key job responsibilities
- GTM Strategy & Execution: Develop and execute comprehensive GTM plans to launch and grow supply chain services across key merchant segments.
- Customer, Competitive, & Market Insights: Conduct qualitative and quantitative research to understand the needs of customers and competitor offerings informing messaging, segmentation, and feature prioritization
- Messaging & Positioning: Develop clear, compelling product positioning and differentiated B2B messaging that speaks to merchant pain points in fulfillment, transportation, and logistics.
- Sales & Partner Enablement: Equip sales, partner managers, and support teams with the right tools, content, training, and narratives to close deals and support merchants.
- Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, solution briefs, web copy, email sequences, case studies, and video scripts.
- Campaign Support: Align with demand generation to support integrated marketing campaigns across digital, email, events, and partner channels.
- Performance & Optimization: Define KPIs for GTM success (e.g., acquisition, feature adoption, funnel conversion) and adjust strategies based on insights and feedback.
- Cross-Functional Leadership: Partner closely with Product, PR, Sales, Merchant Success, Channel Partnerships, Ops, and Legal to ensure alignment and flawless execution.
About the team
- Help shape the future of how supply chains can deliver smarter inventory management, faster delivery, and improved operational efficiency.
- Be part of a game-changing initiative that delivers world-class supply chain solutions.
- Join a high-impact team that sits at the intersection of product, GTM, and customer transformation.
