Are you ready to revolutionize e-commerce delivery through the power of marketing automation? We're seeking a analytical leader to join our team.
We need a seasoned Marketing expert to drive our automation and funnel optimization strategy. In this pivotal role, you'll be the architect of our prospect journey, crafting sophisticated workflows that turn prospects into loyal partners.
Imagine designing a system where every interaction is timed and personalized. You'll implement behavioral-triggered communications that respond to real-time engagement signals. Your advanced segmentation strategies will allow us to speak directly to each prospect's unique needs, while your dynamic lead scoring models will help prioritize the most promising opportunities.
Your day-to-day will be a blend of strategic thinking and hands-on execution. You'll dive deep into data, using A/B testing and behavioral analytics to continually refine our approach and boost conversion rates. You'll build and maintain cross-channel attribution models, giving us a clear picture of what's working and where we can improve.
As the owner of our marketing automation tech stack, you'll ensure seamless integration between Salesforce, Pardot, and other MarTech tools. You'll be our go-to expert for all things automation, from setting up complex workflow sequences to implementing analytics for enhanced lead qualification.
But your impact won't stop at the technical level. You'll be a true cross-functional leader, partnering with Marketing, Sales, and Business Intelligence teams to optimize our entire process. You'll drive adoption of best practices across the organization, developing automation playbooks and leading stakeholder education initiatives.
We're looking for someone with deep expertise Salesforce and in marketing automation platforms. You should be well-versed in trigger-based marketing, behavioral analytics, and advanced segmentation strategies. Most importantly, you need to be a customer-obsessed innovator with a data-driven approach to decision-making.
Join us in building the next big thing in e-commerce delivery, and help write the future of logistics marketing.
Key job responsibilities
-Design and implement end-to-end funnel optimization strategies using marketing automation platforms
-Develop targeted trigger-based communication programs across multiple channels
- Architect automated nurture programs that respond to customer engagement signals
- Optimize conversion rates through A/B testing and behavioral analytics
- Manage marketing automation platform integration with CRM and other tech stack components
A day in the life
A day in the life of the Marketing Automation & Funnel Optimization Leader at Amazon Hub Delivery is dynamic and impactful. You might start your morning by analyzing the latest data from your automated nurture campaigns, identifying opportunities to refine messaging for different segments of potential Hub partners. As you sip your coffee, you're tweaking the behavioral triggers that guide store owners through the journey from curious prospects to engaged participants in our revolutionary delivery network.
By mid-morning, you're in a cross-functional meeting with the business team, discussing how to optimize the onboarding experience for new partners in both urban and rural areas. Your insights on user behavior patterns inform decisions on how to structure the launch process, ensuring a smooth transition for store owners as they begin to leverage their space and workforce for package delivery.
After lunch, you're deep in the weeds of your marketing automation platform, setting up a new series of triggered communications designed to support partners during their crucial post-launch phase. This campaign will use real-time data on delivery volumes and partner engagement to provide personalized support and encouragement, helping to maximize retention and satisfaction.
Later, you might find yourself collaborating with the global teams, sharing best practices and helping them adapt your successful US automation strategies to their local markets. As the day winds down, you're reviewing the performance metrics of your latest A/B test, which compared different messaging approaches for highlighting the incremental revenue potential to prospective partners.
Throughout your day, you're constantly balancing the technical aspects of marketing automation with the human element of the Hub Delivery vision. Your work is directly contributing to the growth of a network that empowers local businesses, provides flexible delivery options for customers, and revolutionizes the e-commerce delivery landscape. It's a challenging role, but one that offers the satisfaction of seeing your strategies translate into real-world impact, as more and more communities harness their local expertise to create the world's best delivery experience.
