As Head of Commercial and Business Sales, you will own revenue generation for eero’s newly formed business segment. You’ll build and manage a high-performing sales channel (MSPs, resellers, distributors, and direct-to-customer), while also creating strategies to engage and win end customers across multiple verticals. This is a strategic role with the opportunity to define how eero grows its commercial presence and reaches new customer types.
Key job responsibilities
Build & Scale Channels: Develop and manage a high-performing MSP, reseller, and distributor ecosystem, while also driving direct-to-customer sales motions.
Engage End Customers: Design go-to-market strategies to win in key verticals (multi-site retail, coffee shops, apartment complexes, startups, etc.).
Define the Funnel: Establish sales cycles, target profiles (by channel and customer type), and maintain a qualified funnel with disciplined reporting.
Segment Sales Motions: Create differentiated approaches for MSPs (BD-led for large partners, SDR-driven for small MSPs) vs. direct customer acquisition strategies.
Territory & Partner Strategy: Build coverage models and partner segmentation to maximize reach, conversion, and efficiency.
Broad Amazon Alignment: Build and maintain strong Amazon and AWS relationships to accelerate opportunities.
Expansion: Identify early adopters for upcoming and new to world hardware products.
Equip the Field: Collaborate with Product Marketing to create messaging and sales assets for both channels and customer buyer personas.
Drive Discipline: Ensure CRM hygiene, accurate forecasting, and operational excellence.
Smooth Handoffs: Transition closed accounts to Customer Success with full documentation.
About the team
wifi is the foundation of modern business. Without it, nothing works. From point-of-sale systems to cloud applications, every business depends on reliable connectivity. eero, an Amazon company, pioneered mesh networking in the home—and now we’re bringing that same simplicity, reliability, and security to businesses.
Our commercial solutions power everything from multi-site retailers and coffee shops to construction sites and startups. To reach them, we partner with Managed Service Providers (MSPs), resellers, distributors, and direct business sales channels—ensuring that every customer, no matter the size or industry, can get connectivity that just works.
