OVERVIEW
The Senior Director of Product and Partner Marketing drives PLTW’s go-to-market strategies, ensuring excellence in product positioning, launch execution, and sales enablement while also leading a high-impact partner marketing engine that fuels adoption, strengthens partnerships and elevates PLTW’s presence with customers, funders and collaborators. This role shapes compelling product messaging, value propositions, co-marketing and growth initiatives that resonate with K–12 educators, administrators, and decision-makers, supporting both acquisition and retention. Occasional travel required.
RESPONSIBILITIES
Go-to Market and Sales Enablement
- Develop and execute go-to-market (GTM) strategies with clear, customer-centric messaging and differentiated positioning tailored to differentiation by audience (K12 district leaders, school administrators, and educators.
- Build and deliver sales enablement tools and launch support materials that improve productivity, win rates, and ensure consistent messaging across teams. (presentations, battlecards, objection handling, ROI/impact narratives, product guides, training).
- Support product launches and program updates, ensuring marketing and sales teams are equipped with the right messaging and materials.
- Establish and leverage market intelligence and analytics tools (Salesforce, Hubspot, Tableau, Google Analytics, etc.) to guide strategy, measure performance, and inform messaging and positioning.
- Stand up market intelligence processes (segmentation, competitive monitoring, win/loss) and voice-of-customer insights to guide GTM decisions.
Partner Marketing (Supply & Funding)
- Develop joint value propositions and scalable partner marketing frameworks to expand reach and ensure brand alignment and recognition.
- Collaborate with the fundraising team to translate partner investments into measurable outcomes, including program awareness and growth, national recognition, thought leadership positioning and expanded student/educator engagement.
- Establish scalable partner marketing frameworks (tiering, playbooks, templates, brand/co-branding guidelines, approval workflows) and ensure recognition/compliance standards.
External Customer Communications & Thought Leadership
- Lead customer communication strategies, including newsletters, retention marketing, and program updates to ensure consistent and aligned messaging.
- Collaborate with Public Relations to develop thought leadership initiatives, media engagement, and executive communications.
Collaboration & Leadership
- Lead and develop a high-performing team, fostering a culture of innovation, collaboration, and performance-driven marketing.
- Operate as a senior cross-functional leader with Product, Sales, Development/Fundraising, Creative, Demand Marketing, Customer Success, and PR to drive one story to the market.
- Partner with external agencies, influencers, customers and industry experts to expand PLTW’s reach and credibility.
- Drive change management within and across teams to adapt to changing priorities while staying focused on long-term objectives.
Measurement & Optimization
- Define and track key performance metrics, including product interest, product adoption, content engagement, sales enablement effectiveness, partner campaign performance and engagement.
- Set and report product marketing manager targets (program-specific marketing qualified leads, influenced pipeline, win-rate lift on competitive plays).
- Continuously optimize messaging, content formats, and communication channels based on audience insights and data.
- Run post-launch retros and partner campaign reviews; continuously refine messaging, proof points, and partner plays based on performance and stakeholder feedback.
- Identify and recommend potential opportunities to incorporate innovative methods and emerging trends within area of expertise.
- Other duties as assigned.
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