The Event Manager is responsible for leading the execution of PLTW’s event and tradeshow strategy through the thoughtful and intentional planning, marketing, delivery, and evaluation of PLTW events. This role plays a critical part in driving awareness, engagement, and brand impact through trade shows, conferences, and other large-scale events. The manager will serve as the business owner for assigned events, overseeing marketing and promotional strategies, exhibitor and sponsorship programs, and on-site event management, while collaborating with cross-functional teams to create high-impact participant and partner experiences. Occasional to frequent travel required.
RESPONSIBILITIES
- Lead planning, execution, marketing, and evaluation of assigned trade shows, conferences, and event experiences.
- Develop and execute event marketing campaigns, promotional strategies, and communications to drive attendance, awareness, and engagement.
- Partner with cross-functional stakeholders to design and implement marketing, registration and housing, exhibitor/sponsor management, and other event-related strategies.
- Oversee relationships with trade show organizers, event venues, and exhibit vendors, ensuring a seamless on-site presence and strong brand representation.
- Manage exhibit design, booth production, and event collateral to showcase PLTW in a professional, engaging, and innovative way.
- Support sponsorship strategy, negotiation, and fulfillment to maximize exposure and ROI.
- Manage and improve event processes, technologies, and tools to ensure efficient operations and superior participant experience.
- Analyze event performance, measure ROI, and provide post-event reporting and recommendations for improvement.
- Stay informed on industry trends and emerging best practices in tradeshow and event marketing to continuously enhance PLTW’s presence and impact.
- Source and negotiate vendor agreements, manage budgets, forecasting, and expense reconciliation.
- Other duties as assigned.
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