Antioch UniversityPosition Title: Executive Director, Marketing (Remote)
Location: Yellow Springs, Ohio (Remote)
Description: Position Title: Executive Director, Marketing
Department: Marketing
Classification: Staff, Full-Time, Exempt
Reports to: Vice President, Enrollment Management
Location: Remote within the continental US, with the ability to travel to campuses and other locations.
Compensation: Antioch University offers a competitive compensation and benefits package that includes both direct and indirect pay. The compensation will be based on experience, education, knowledge, credentials, and a consideration of the difficulty and complexity of the position. The salary range for this position is $104,000.00 - $116,000.00.
Position SummaryUnder the direction of the Vice President, Enrollment Management (VPEM), the Executive Director, Marketing (EDM) leads the strategy, operations, and culture of a modern, high-performing marketing organization. The EDM shapes Antioch University's national brand, and drives student-centered enrollment growth across undergraduate, graduate, and continuing education programs.
The EDM serves as a key strategist on market positioning, brand storytelling, and enrollment marketing performance, and champions the integration of AI-enabled personalization, data-driven insights, and contemporary digital marketing practices to expand reach, strengthen engagement, and optimize conversion across the full student lifecycle, from inquiry to graduation.
In close partnership with the VPEM, academic leaders, and the Coalition for the Common Good (CCG) leadership, the EDM will ensure that Antioch's brand and marketing investments advance the University's learner-centered, mission-aligned commitment to social, economic, racial, and environmental justice, positioning Antioch as a national leader in flexible, socially-driven education for adult learners.
Essential Duties and Responsibilities Strategic Leadership - 20%- Serve as the chief architect for Antioch's enrollment marketing strategy, aligning brand and campaign efforts with enrollment, retention, and revenue goals, including mission-aligned integration of AI-enabled tools.
- Advise the VPEM and Cabinet-level leaders on market trends, positioning, and opportunities for program growth.
- Lead ongoing brand stewardship for Antioch and collaborative initiatives, such as the CCG, ensuring clarity and consistency of value propositions across diverse learner segments.
- Partner with academic leadership to translate program-level priorities into compelling, market-ready campaigns.
Digital Transformation & Innovation - 10%- Oversee the design and execution of AI-enabled, CRM-integrated marketing ecosystems that optimize the student journey across web, email, paid media, social, and in-person touchpoints.
- Champion the use of AI-driven segmentation, content personalization, and predictive lead-scoring to enhance engagement and enrollment outcomes.
- Partner with IT, Enrollment Operations, and the AI Ethics Advisory Committee to ensure the responsible, ethical, and compliant use of AI in marketing practices.
- Lead the adoption and integration of emerging technologies - including Salesforce Data Cloud, Marketing Cloud Personalization, and advanced analytics - to improve pipeline growth and conversion rates.
- Establish and continuously refine data-informed attribution models and ROI reporting to guide budget allocations and resource decisions.
- Drive a performance-oriented, innovation-focused culture, setting ambitious goals and empowering staff to deliver measurable results.
Operational Excellence - 20%- Translate insights from AI-powered dashboards and data analytics into actionable strategies for targeting, budget optimization, and campaign performance.
- Build staff capacity to effectively use AI-assisted creative, testing, and analytics tools.
- Develop and maintain a rigorous framework for tracking marketing effectiveness including cost per lead, conversion rates, yield, and overall ROI, and use these insights to inform future investment and strategy.
- Lead efforts to streamline marketing workflows, improve cross-functional collaboration (with Admissions, Enrollment Operations, Academic Affairs, and Finance), and implement continuous improvement practices to accelerate time-to-market and enhance productivity.
- Lead change-management initiatives to support the successful adoption of new technologies, processes, and collaborative practices across the University.
Enrollment Growth & Pipeline Development - 25%- Collaborate with Admissions, Student Services, and Academic Affairs to ensure marketing strategies effectively capture, nurture, and convert prospective students.
- Use data insights to identify and act on new market opportunities and audience segments, improving cost-per-lead and cost-per-enrollment.
- Translate student experience research into digital and content strategies that improve inquiry-to-application conversion, yield, and retention.
- Monitor and report on progress toward enrollment KPIs, ensuring transparency and alignment with institutional goals.
Stakeholder Engagement & Brand Stewardship - 10%- Engage internal and external stakeholders as partners in Antioch's brand story, fostering alignment and shared accountability for enrollment goals.
- Represent marketing strategy and performance to cabinet, board committees, and other external stakeholders, translating technical data into actionable insights.
- Ensure Antioch's marketing practices are inclusive, accessible, and culturally responsive, advancing equity and mission-aligned values.
- Lead brand reputation management and crisis communication efforts, coordinating with executive leadership and external partners as needed.
Team Development & Organizational Leadership - 10%- Build and lead a high-performing, hybrid marketing team, fostering innovation, collaboration, and professional growth.
- Establish clear roles, responsibilities, and succession plans to sustain organizational capacity and resilience.
- Mentor team members and build leadership capacity, ensuring a pipeline of future marketing leaders.
- Champion a culture of continuous improvement, accountability, and service across the University's distributed campuses and virtual environment.
Other duties as assigned - 5%Experience and QualificationsRequired:- Bachelor's Degree in Marketing, Communication, or related field.
- At least seven years of experience leading a digital marketing and communications operation.
- Marketing leadership experience with adult-focused, private, tuition-dependent institutions.
- Experience in an enrollment marketing environment, with demonstrated success creating and implementing University brand awareness, integrated marketing campaigns, media and website strategy and management.
- Demonstrated experience adopting and applying AI-driven marketing solutions for segmentation, personalization, and performance tracking.
Preferred:- Advanced degree in Marketing, Communications, or related field.
- Experience working in a post-traditional or graduate learner focused marketing leadership role.
- Knowledge of trends and best practices in marketing and public relations, as well as communications technology.
- Substantial experience with contemporary marketing technologies and practices
Knowledge, Skills & Abilities (KSAs):- Understanding of ethical, equitable, and accessible uses of AI in higher-education marketing.
- Ability to guide a team through change management for AI-enabled workflows.
- Proven ability to engage, motivate and serve a staff of marketing professionals through team-oriented leadership.
- Ability to foster trust and support from faculty, department chairs, administrators, and current and prospective students.
- Ability to prioritize and handle multiple projects while working in a fast-paced environment with competing demands, and to complete deadlines and projects in a timely manner.
- Strong leadership, communication (verbal and written), planning and organizational skills.
- Skilled at hiring, motivating and developing staff, fostering teamwork, and managing change.
- Able to show initiative and good judgment in communicating with others and performing the duties of the position.
- Proven ability to work effectively in a team environment and to develop productive and respectful working relationships.
- Competent in the use of MS Office (Word, Excel, Power Point) and Google tools (Gmail, Google Drive, etc.).
Supervision Received• General Direction
Supervision Exercised• Marketing Team
Hours of EmploymentThis is a full-time position serving a national university. A work schedule will be established in consultation with the supervisor.
Physical RequirementsThe essential functions represent the basic job duties that an employee must be able to perform with or without a reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Antioch University reserves the right to change the duties of this position at any time.Benefits Summary:Voluntary Health, dental and vision plan and flexible spending account options; employer retirement plan contribution of 6%; voluntary salary deduction to a pre-tax or post-tax retirement account; employer paid life insurance and short term disability; voluntary supplemental life insurance, long-term disability, accidental death/dismemberment, critical illness, and accident coverage plans; vacation accrues monthly (3 weeks from 0 - 5 years; 4 weeks after 6 years; carry-over allowed up to 3.75 days 0 - 5 years; up to 5 days, after 6 years and up); 12 days per year sick leave (carry-over up to 65 days); 15 paid holidays; tuition remission for employees and dependents at Antioch University campuses; and employee paid options with AFLAC, LegalShield, and Liberty Mutual. (This list is meant to be an informal summary of benefits. Plan benefits and eligibility requirements are governed by the plan documents and University policies which will be made available upon request).
To Apply Please email a cover letter, CV/resume, and a list of reference names and contact information to Employment@antioch.edu. In the subject line of the email, please state Exec. Director, Marketing.NOTE: The successful candidate for this position will be subject to a pre-employment background check.Coalition for the Common Good (CCG) EEO StatementThe Coalition for the Common Good provides equal employment opportunity to all employees and applicants and prohibits discrimination on the basis of race, color, religion, age, sex, sexual orientation, gender identity, gender expression, pregnancy, national origin, disability status, genetics, protected veteran status, or any other characteristic or class protected by federal, state or local laws in matters affecting employment or in providing access to programs. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, benefits, and training. The CCG complies with all state and federal laws that prohibit discrimination, including Title VII of the Civil Rights Act, Title IX, Section 504 of the Rehabilitation Act, the Americans with Disabilities Act, the Equal Pay Act and the Age Discrimination in Employment Act. Inquiries should be addressed to the Office of Human Resources or the Office of the General Counsel.
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