Antioch UniversityPosition Title: Paid Media Strategist (Remote)
Location: Yellow Springs, OH (Remote)
Description: Position Title: Paid Media Strategist
Department: Marketing
Classification: Staff, Full-Time, Exempt
Reports to: Director of Advertising & Marketing Analytics
Location: Remote within the continental United States.
Compensation: Antioch University offers a competitive compensation and benefits package that includes both direct and indirect pay. The compensation will be based on experience, education, knowledge, credentials, and a consideration of the difficulty and complexity of the position. The starting salary for this position is $85,000.00.
Position SummaryThe Paid Media Strategist is responsible for designing, implementing, and optimizing paid media strategies that drive lead generation, brand awareness, and enrollment growth. This position combines tactical execution with strategic collaboration, ensuring data-driven campaign improvements and innovative use of digital advertising platforms.
The Paid Media Strategist will work closely with cross-functional teams, external vendors, and leadership to align media efforts with institutional goals, ensure effective budget management, and enhance reporting and attribution models. The ideal candidate will bring both hands-on expertise in SEM and social media advertising and the ability to think strategically about the evolving media landscape.
Essential Duties and Responsibilities - Plan, execute, and optimize paid media campaigns across Google Ads, Meta, Microsoft, LinkedIn, and other digital and traditional platforms, ensuring strategic audience targeting, budget management, and performance maximization.
- Oversee day-to-day media buying operations, including research, implementation, bid strategies, creative testing, and reporting, to drive data-informed optimizations and campaign success.
- Partner with internal teams to ensure paid media strategies are aligned with university goals, enrollment targets, and brand positioning.
- Collaborate closely with the Director of Advertising & Marketing Analytics to translate data insights into actionable media strategies, regularly reviewing KPIs and recommending adjustments.
- Ensure proper tracking, reporting, and attribution for paid media efforts, troubleshooting issues as needed, and proactively identifying opportunities for improved measurement and ROI.
- Develop and maintain processes and documentation for campaign setup, optimization, reporting, and knowledge-sharing to enhance efficiency and cross-team collaboration.
- Interact with outside vendors and external business partners regarding various facets of Antioch's media activity, such as media authorizations, insertion orders, billing, and reporting.
- Attend meetings to present advertising strategies, campaign results, insights, and recommendations in a clear and actionable way for both technical and non-technical audiences.
- Contribute to the creation and refinement of digital advertising assets and creative concepts, ensuring alignment with campaign objectives and brand standards.
- Monitor emerging trends, tools, and technologies in digital advertising and higher education marketing, making recommendations to evolve Antioch's paid media strategies.
- Create and manage digital media flowcharts, insertion orders, billing, reporting, and reconciliation.
- Organize and send/upload digital creative assets to media outlets.
- Provide training, support, and knowledge-sharing to colleagues to build overall team capacity in paid media and digital advertising best practices.
- Other duties as assigned.
Experience and QualificationsMinimum Requirements- Bachelor's degree; major in Marketing, Communications, Advertising, or related field preferred.
- 1-3 years of digital media planning/buying experience specific to Google Ads/search and social media.
- Experience supporting institutions of higher education strongly preferred.
- Demonstrated success developing and executing SEM, social media, and programmatic campaigns.
- Experience with budget management, reporting, and ROI-driven decision making.
Knowledge, Skills & Abilities:- Advanced knowledge of digital marketing platforms, including Google, Microsoft, Meta (Facebook/Instagram), and LinkedIn.
- Ability to create and manage digital marketing campaigns across a variety of platforms with strong audience segmentation skills.
- Proficiency with analytics and reporting tools; advanced Excel or Google Sheets skills a plus.
- Strong organizational and analytical skills with meticulous attention to detail and accuracy.
- Excellent written and verbal communication skills, with the ability to translate technical data into actionable insights.
- Proactive problem-solving ability and self-starter mindset.
- Deadline-oriented with a strong sense of urgency.
- Ability to collaborate effectively with staff, clients, and vendors at all levels.
- Commitment to continuous learning and staying up to date with marketing fundamentals, tools, and trends
Hours of EmploymentThis is a full-time position serving a national university. A work schedule will be established in consultation with the supervisor. The typical work week is Monday through Friday, 40 hours per week with occasional evening and/or weekend hours.
Physical RequirementsThe essential functions represent the basic job duties that an employee must be able to perform with or without a reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Antioch University reserves the right to change the duties of this position at any time.Benefits Summary:Voluntary Health, dental and vision plan and flexible spending account options; employer retirement plan contribution of 6%; voluntary salary deduction to a pre-tax or post-tax retirement account; employer paid life insurance and short term disability; voluntary supplemental life insurance, long-term disability, accidental death/dismemberment, critical illness, and accident coverage plans; vacation accrues monthly (3 weeks from 0 - 5 years; 4 weeks after 6 years; carry-over allowed up to 3.75 days 0 - 5 years; up to 5 days, after 6 years and up); 12 days per year sick leave (carry-over up to 65 days); 15 paid holidays; tuition remission for employees and dependents at Antioch University campuses; and employee paid options with AFLAC, LegalShield, and Liberty Mutual. (This list is meant to be an informal summary of benefits. Plan benefits and eligibility requirements are governed by the plan documents and University policies which will be made available upon request).
To Apply Please email a cover letter, CV/resume, and a list of reference names and contact information to Employment@antioch.edu. In the subject line of the email, please state Paid Media Strategist.NOTE: The successful candidate for this position will be subject to a pre-employment background check.Coalition for the Common Good (CCG) EEO StatementThe Coalition for the Common Good provides equal employment opportunity to all employees and applicants and prohibits discrimination on the basis of race, color, religion, age, sex, sexual orientation, gender identity, gender expression, pregnancy, national origin, disability status, genetics, protected veteran status, or any other characteristic or class protected by federal, state or local laws in matters affecting employment or in providing access to programs. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, benefits, and training. The CCG complies with all state and federal laws that prohibit discrimination, including Title VII of the Civil Rights Act, Title IX, Section 504 of the Rehabilitation Act, the Americans with Disabilities Act, the Equal Pay Act and the Age Discrimination in Employment Act. Inquiries should be addressed to the Office of Human Resources or the Office of the General Counsel.
PI278895753
