Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
JOB DESCRIPTION:
Associate Brand Manager – Adult Nutrition - Media
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution.
Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
Our location in Columbus, OH, currently has an opportunity for an Associate Brand Manager - Adult Nutrition - Media in our Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® – to help them get the nutrients they need to live their healthiest lives.
The Associate Brand Manager is responsible for managing and implementing business strategies and tactics to effectively support delivery of business objectives, including share growth, net sales, and profit margin for the Adult Nutrition business. Additional responsibilities include strategic and tactical planning, agency leadership, brand performance analysis, reporting findings and actionable recommendations to senior leadership, project management, fiscal management, and contingency planning.
What You'll Work On
Lead the oversight and delivery of brand media and content insights.
Develop media and content frameworks to accelerate response to digital consumer trends
Measure performance of media and content plans and proactively recommend action to continuously improve ROI.
Manage media investments and adjust based on in-market tactic evaluation to maximize performance against expectations and business objectives.
Leverage real-time dashboards to track paid media, real time content insights, and brand KPIs across platforms.
Partner with agency and analytics partners to help quantify media impact and content choices on consumer behavior and brand portfolio sales.
Develop post-campaign reporting that captures creative performance, audience resonance, and conversion trends.
Share insights to support leadership reviews and agency performance discussions.
Partner with media, content, and creative teams to develop testing frameworks, including A/B and geo-lift tests.
Demonstrate a strong interest in understanding and socializing emerging digital trends relevant to the brand portfolio
Identify opportunities to increase brand exposure and engagement
Required Qualifications
Bachelor’s degree in marketing, communications, advertising, and related fields
2+ years of experience in either health care/OTC digital marketing, consumer packaged goods marketing, or a combination of the two.
In-depth knowledge of digital media and passion for emerging digital trends
Experience working with agency, insights, and analytics partners.
Financial and budget management experience and skills.
Resourceful marketer with the independence to find solutions to business problems and then act on them to drive results.
Strong insights-driven decision making, analytical skills and KPI tracking capabilities.
Proven ability to develop and execute strategic business plans.
Ability to translate insights into actions & brand implications.
Effective communication and presentation skills with the ability to interact directly clearly, concisely, and confidently with senior leadership to influence business strategy and investment decisions.
Ability to collaborate with cross-functional teams to attain business objectives.
Applies data to support business decisions, strategies, contingency plans, and to provide direction to others.
Willing to support others and share best-practices.
Strong time management, organizational skills, and diligence
Apply Now
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.
The base pay for this position is
$75,300.00 – $150,700.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANPD Nutrition Products
LOCATION:
United States > Columbus : RP02
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 5 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
