The Marketing Specialist is responsible for managing and tracking the performance of paid media tactics that support brand and product marketing campaigns. Paid media tactics include advertising, content syndication, third-party webinars, email marketing, sponsorships, and other marketing promotions. The Specialist also supports marketing projects that drive lead generation and product marketing growth. Occasional travel required.
RESPONSIBILITIES
- Manage placement of paid media tactics, working directly with advertising, paid digital and traditional media vendors, in alignment with brand and product marketing plans.
- Support the Demand Generation Marketing Manager with paid email marketing initiatives through vendor coordination to drive lead generation.
- Track and manage paid media performance across advertising, email marketing, sponsorships, and other promotional tactics using HubSpot, Google Analytics, and vendor data.
- Create summary reports to analyze paid media performance and inform future advertising strategies.
- Manage advertising budgets, track vendor invoices, and ensure submission deadlines are met, coordinated with both media and internal teams.
- Coordinate and ensure quality control of advertising and promotional materials with the Creative Services Team.
- Collaborate with internal Demand Generation team to support project management of product marketing plans.
- Support the Events team with execution of Demand Generation campaigns as needed.
- Identify and recommend potential opportunities to incorporate innovative methods and emerging trends within area of expertise.
- Other duties as assigned.
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