This person is responsible for integrating industry messaging and priority vertical customer stories and use cases into our largest digital marketing campaigns. They must deeply understand our industry go-to-market priorities, top use cases, and messaging — and work as an evangelist across our digital marketing organizations to ensure our digital demand plans, program, and campaigns for AI, Migration, Data & Analytics, Connect, Sovereignty, Startup, etc. all lead with industry-specific storytelling and compelling content. To do that effectively, they will own and drive mechanisms and programs that bring the right subject-matter experts from industry and startup marketing teams into our planning, development, and execution of integrated demand plans and digital marketing activities.
Key job responsibilities
• Develop deep expertise in company industry go-to-market priorities, vertical customer use cases, and messaging frameworks
• Design and implement programs that systematically integrate industry expertise into digital demand generation activities
• Participate in integrated demand planning cycles to advocate for industry-specific content requirements
• Monitor and report on integration success metrics and program effectiveness to leadership
• Collaborate with campaign teams to embed vertical use cases throughout the customer journey
• Establish feedback loops to continuously improve industry content integration and messaging
