The Global Marketing Tooling Product Manager will lead a team of product managers, and/or tooling specialists responsible for defining and delivering the marketing technology product portfolio across the global marketing organization. This is a people leadership role — the manager is accountable for building a high-performing team, developing talent, and creating the conditions for the team to deliver outsized impact against the organization's
technology transformation goals.
This role owns the team's collective product vision, strategy, and roadmap. The manager sets direction, allocates resources across workstreams, and ensures the team is focused on the highest-leverage opportunities. They remove blockers, coach team members through ambiguous problem spaces, and make escalation-level trade-off
decisions when priorities compete. They are responsible for hiring, performance management, career development, and succession planning.
The manager sits at the intersection of marketing operations, technology, and business strategy — operating as the connective tissue between their team, engineering partners, senior leadership, and global marketing stakeholders. They translate organizational strategy into clear team objectives, ensure alignment across cross-functional partners, and represent the team's work in executive-level business reviews. They build organizational
confidence through consistent delivery, transparent communication, and a track record of developing strong leaders within their team.
This role requires balancing strategic altitude with operational awareness. The manager must know when to dive deep into product decisions and when to empower their team to own outcomes independently. They champion a culture of customer obsession, data-driven decision-making, and continuous improvement — modeling the behaviors they expect from their team.
The ideal candidate has a proven track record of building and scaling product teams, thrives in ambiguity, and is energized by developing people as much as delivering products. They bring the judgment to navigate large-scale change management, the influence to align senior stakeholders without authority, and the operational rigor to ensure their team delivers against commitments.
Key job responsibilities
People Leadership & Team Development
- Build, lead, and develop a high-performing team of product managers and/or program managers responsible for the marketing tooling portfolio
- Hire, onboard, and retain top talent; manage performance through regular coaching, feedback, and career development conversations
- Set clear expectations, define roles and ownership areas, and ensure each team member has a meaningful scope with room to grow
- Create a team culture rooted in customer obsession, ownership, and bias for action
- Develop succession plans and grow future leaders within the team
- Shield the team from organizational noise while ensuring they have the context needed to make good decisions
Product Strategy & Vision
- Set the overall product vision and multi-quarter roadmap for the global marketing tooling ecosystem
- Allocate team resources across workstreams based on strategic priority, business impact, and organizational readiness
- Make escalation-level trade-off decisions when priorities compete across stakeholders or workstreams
- Define the team's success metrics and operating cadence; ensure the team is measuring what matters
- Conduct competitive and market analysis to identify opportunities and inform long-term product direction
- Own the narrative — communicate product strategy, progress, and outcomes to senior leadership through business reviews and planning documents
Stakeholder Management & Organizational Influence
- Serve as the senior point of contact between the tooling product team, engineering, marketing operations, and executive leadership
- Build and maintain trusted relationships with global stakeholders; represent the team's priorities in cross-functional forums
- Drive alignment across competing organizational needs through influence, data, and clear communication
- Manage up effectively — proactively surface risks, trade-offs, and resource constraints to leadership with recommended paths forward
- Partner with finance on budget planning, headcount justification, and vendor cost optimization
Product Delivery & Operational Excellence
- Ensure the team delivers against commitments with quality and predictability
- Establish and refine team operating mechanisms — sprint cadences, intake processes, backlog reviews, and launch readiness criteria
- Remove blockers and make decisions at the pace the team needs to maintain momentum
- Drive go/no-go decisions for major product launches and platform migrations
- Hold the team accountable to delivery timelines while protecting space for discovery and iteration
Adoption, Change Management & Customer Success
- Set the strategy for go-to-market, adoption, and change management across the tooling portfolio
- Ensure the team is building feedback loops — listening to customers, measuring adoption, and iterating based on data
- Establish and scale the network of product champions across the organization
- Own the intake and prioritization process for feature requests; ensure transparent communication with stakeholders on what's prioritized and why
- Drive organizational readiness for platform migrations and deprecations with minimal disruption Governance, Compliance & Vendor Management
- Establish governance frameworks for tooling adoption and ensure the team maintains compliance with organizational standards
- Own vendor relationships at the strategic level — evaluation, selection, contract negotiations, and ongoing performance management
- Oversee license allocation and cost management; drive efficiency and accountability across the portfolio
- Ensure the team maintains usage policies and partners effectively with legal and security teams
Data Strategy & Platform Integrity
- Set direction for data standards, taxonomy governance, and integration requirements across the tooling ecosystem
- Ensure the team partners effectively with engineering to deliver clean, connected data pipelines
- Drive consolidation efforts with data quality and interoperability as organizing principles
- Hold the team accountable for maintaining platform integrity as the ecosystem scales
