Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.
We are seeking an experienced Principal to lead social growth strategy and operations across Prime Video US and Amazon MGM Studios. This role owns seven interconnected workstreams that collectively define how we goal, amplify, optimize, monetize, and operationalize social and creator marketing across the organization. This is not a support function — it is a strategic leadership role with direct ownership over goal-setting, investment decisions, platform relationships, new capability development, and cross-org alignment. The right candidate thrives in ambiguity, builds from zero, makes high-judgment calls with significant business impact, and operates as both strategist and executional decision-owner.
Key job responsibilities
- Social Goaling & Performance Strategy: Own all social goaling and tracking across title, event, and project-level initiatives. Lead quarterly and annual goal-setting, optimization, and cross-functional alignment with Programming, Media, Brand, and Studios teams. Define how success is measured across the social organization.
- Organic & Creator Boosting: Own end-to-end organic social boosting strategy and execution. Lead creator boosting including agency consolidation, measurement, and optimization to drive earned engagement at scale. Make real-time optimization decisions in a high-ambiguity environment with no existing playbook.
- Paid Social Creative Optimization: Stand up and own a new paid social creative optimization function. Lead creative rotation, testing frameworks, and performance benchmarking across all titles with paid media support.
- Platform Relationships: Build and own platform relationships with Meta, TikTok, and Google/YouTube. Launch first-of-their-kind programs and activate opportunities that drive outsized organic reach.
- Ad Sales Enablement: Partner with advertising sales to define packages that commoditize organic social posts and creator content as scalable brand partner inventory, while protecting organic integrity.
- Cross-Org Strategic Alignment: Serve as the strategic bridge between Social, Programming, Marketing, and Theatrical. Operationalize decision-making processes so leadership has full context and impact assessment before ratifying direction.
