Amazon is seeking a driven, creative, and highly proactive PR Specialist to support communications for Alexa+ AI Devices. In this role, you will execute PR strategies and campaigns for Alexa+ AI Devices, including Amazon Echo and Bee device launches, ensuring coordinated messaging across all channels while supporting multiple hardware reviews simultaneously.
You'll manage proactive momentum activity campaigns that keep Alexa+ Devices top-of-mind beyond launch moments, helping build sustained media interest and customer engagement throughout the year. This role requires passion, creativity, bias for action, and a focus on driving results that map to our business and reputational objectives.
You will help craft compelling innovation thought leadership and storytelling that positions Alexa+ Devices as category leaders in consumer AI hardware, translating complex hardware and AI capabilities into narratives that resonate with media and customers. Through media relations and proactive pitching, you'll build and maintain relationships with technology, consumer electronics, and smart home media contacts (across press and influencers), securing coverage that drives business results.
As part of this role, you'll collaborate with cross-functional (and geographically dispersed) partners, including product, engineering, marketing, and senior leadership teams. You will support integrated communications strategies that align with business objectives and product roadmaps and help manage agency relationships and external PR resources as needed.
