Zappos is seeking a technically skilled Email & App Marketing Associate to support the execution and evolution of our lifecycle marketing program across email and mobile channels.
This role is ideal for an early-career marketer who combines strong technical capabilities with a passion for retail, customer behavior, and brand storytelling. Working closely with Lifecycle Marketing, Creative, Merchandising, Product, and Analytics partners, this individual will help bring customer communications to life through the development, deployment, and optimization of email and push notification campaigns.
The successful candidate will serve as a key technical operator within Salesforce Marketing Cloud, building and maintaining campaigns, automations, and customer journeys while also contributing ideas that improve relevance, engagement, and the overall customer experience. This position offers the opportunity to develop expertise in lifecycle marketing, personalization, customer retention, and retail marketing within a fast-paced ecommerce environment.
Key job responsibilities
Campaign Development & Execution
• Code, build, test, QA, and launch email communications and push notifications using Salesforce Marketing Cloud
• Set up, test, and deploy dynamic content, audience segmentation, and personalized customer experiences
• Monitor active campaigns and quickly troubleshoot issues to ensure successful delivery
• Maintain and optimize email templates using HTML/CSS and Salesforce Marketing Cloud tools
• Support campaign calendar management across multiple initiatives to ensure timely execution
• Execute A/B tests and communicate performance insights and recommendations
• Partner with Lifecycle Marketing leadership to identify opportunities for new customer journeys, personalization strategies, and campaign enhancements
• Partner with Merchandising, Creative, and Marketing teams to ensure customer communications reflect key product launches, promotional events, seasonal priorities, and customer engagement objectives
Lifecycle Marketing & Customer Engagement
• Implement and maintain lifecycle marketing campaigns and automated customer journeys
• Support onboarding, retention, reactivation, loyalty, and promotional marketing initiatives
• Assist in audience development, customer segmentation, and personalization efforts
• Analyze campaign and customer behavior data to identify opportunities to improve engagement and conversion
• Contribute ideas that improve customer relevance, experience, and long-term value
Marketing Technology & Data Management
• Develop expertise in Salesforce Marketing Cloud
• Write and maintain SQL queries to support audience segmentation, campaign targeting, reporting, and automation needs
• Manage email database operations including audience creation, deduplication, suppression management, and data hygiene
• Work closely with Data Engineering, Product, and Technology teams to ensure accurate data synchronization and campaign execution
• Support implementation and optimization of automated marketing programs and customer journeys
