We are looking for a Senior Program Manager to own the end-to-end strategy and execution of persona-based engagement programs across priority executive personas. This role is a strategic orchestrator and executor - you will define how AWS builds, nurtures, and deepens relationships with priority personas, while also serving as the single point of contact for Persona Based Programs at AWS re:Invent.
Key job responsibilities
• Build and execute end-to-end engagement strategies for priority personas, defining how AWS connects with each audience across the full year
• Develop comprehensive program strategies with clear workstreams, timelines, success metrics, and engagement orchestration plans
• Own the end-to-end strategy, planning, and execution of all Persona Based Programs at AWS re:Invent (e.g., executive roundtables, persona-specific sessions, intimate networking moments, CxO experiences)
• Serve as the single threaded leader coordinating across internal teams (sales leadership, field marketing, event operations, speaker management, content/messaging) and external partners
• Define the persona program format, executive-level content strategy, customer targeting criteria, and attendee experience from invitation through post-event follow-up
• Research and maintain deep knowledge of priority personas, industry trends, and executive decision-making dynamics to inform proactive strategy
• Make data-driven recommendations for account prioritization, customer targeting, and engagement opportunities across personas
• Evaluate and iterate on the persona portfolio — recommending which personas to invest in, how deeply, and why based on business impact and capacity
