Amazon Publisher Cloud (APC) is seeking a Senior Business Development Manager to lead our international expansion. The ideal candidate combines deep ad tech expertise with a proven track record of enabling distributed teams to successfully launch products in international locales operating as a strategic orchestrator in partnership with local teams.
Key job responsibilities
• International Go-to-Market: Develop and execute comprehensive expansion plans for APC in new locales, including market assessment (broadcaster readiness, data availability, clean room competency, advertiser relationships), prioritization frameworks, and phased launch roadmaps
• Regional BD Enablement & Coordination: Partner with regional BD teams who own publisher deal execution; equip them with APC-specific positioning, value propositions, competitive differentiation, and technical requirements to drive successful publisher acquisition in each locale
• Phased Launch Management: Own the end-to-end locale launch lifecycle, from closed beta through open beta expansion to general availability defining and tracking exit criteria, revenue milestones, and operational readiness gates at each phase
• Demand Generation Infrastructure: Build and operationalize the demand generation mechanism for each locale including pipeline reviews, advertiser discovery with regional teams, publisher-sourced deal coordination, and DSP spender identification
• Cross-Functional Orchestration: Serve as the connective tissue across Amazon Ads teams including Product, Engineering, regional BD, DSP, Privacy & Legal, and Operations to align on locale-specific requirements, product readiness, regulatory approvals, and launch timelines
• GTM Readiness & Sales Enablement: Work with product marketing and local GTM teams to develop localized materials e.g. pitch decks, one-pagers, and training programs for regional BD teams and publisher sales organizations
