We are seeking a highly motivated and experienced Executive Audience Channel Sr. Manager to drive executive audience channel planning. This role is responsible for defining how we target, segment, and activate against executive audiences across Marketing motions, building the frameworks that connect audience planning to business outcomes and intended impact.
The successful candidate will serve as the connective tissue between the global executive marketing team and central marketing teams, adapting existing segmentation models and insights to the executive audience, feeding executive audience needs into partner team roadmaps, and building net-new approaches where gaps exist. When the organization stands up a new executive focus (e.g., CFO), this person orchestrates cross-functional inputs into a data-driven activation recommendation and enables teams to execute against it.
The ideal candidate is a structured problem-solver who can translate complex audience data into clear targeting frameworks, manage ambiguity across multiple stakeholder groups, and drive alignment without direct authority. They bring strong analytical rigor, a bias for action, and the ability to influence cross-functional partners in a fast-paced, matrix environment.
Key job responsibilities
• Define executive audience definitions (titles, personas, segments) and work cross functionally to ensure systems and platforms accurately reflect those definitions
• Develop and own executive audience business requirements for targeting across channels, segmentation, and data-driven activation frameworks aligned to business outcomes and intended impact
• Continuously refine targeting based on engagement data, market signals, and program outcomes
• Orchestrate cross-functional inputs for new executive focus areas, including persona analysis, motivators, and channel recommendations
• Enable activation at scale through playbooks, frameworks, and best practices that allow teams to self-serve
• Evaluate and recommend channel mix across digital, events, ABM, direct, and partner motions based on audience behavior and performance data
• Drive interlocks with central marketing teams, adapting their segmentation models and central resourcing to the executive audience and feeding executive audience needs into their roadmaps
• Serve as the primary point of contact for teams to consult on executive audience channel planning
• Surface insights, risks, and opportunities to leadership based on performance data and trends
• Partner with analytics and operations teams to ensure data infrastructure supports audience planning needs
