Product Marketing Managers can be responsible for developing brand campaigns, integrated marketing programs, annual marketing plans, creative strategies and go-to-market.
• Product Marketing Managers can be responsible for developing marketing plans, positioning, pricing, messaging, funnel optimization and lifecycle marketing.
• Product Marketing Managers can be responsible for developing cross-channel outbound campaigns, merchandising programs and promotion strategies.
Key job responsibilities
- 3+ years of professional non-internship marketing experience
- 3+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns
