Prime Video (PV) brings together Amazon MGM Studio's hit Originals, top live sports, broad subscription content, and the ability to build your viewing library, all in one experience. Join the PV US O&O Marketing team to lead our marketing planning across Amazon.com placements, as well as product marketing investments to improve PV's presence on this marketing surface. You will work with cross-functional teams within Prime Video, Amazon.com, Retail, Finance and other Amazon teams to drive improved PV campaign performance across Amazon.com placements. You will own placement level performance and it's contribution to the overall health of PV campaigns across Amazon.com surfaces, making sure all campaigns (manual or automated) are reaching the intended customers and driving the expected behavior.
Key job responsibilities
- Coordinate and plan all manual Amazon.com placements for PV US, working cross-functionally with teams across all of Amazon.
- Report out on placement-level performance and it's overall contribution to the health of the Amazon.com marketing surface for PV US
- Design and execute experiments that validate the incremental value of different placements, campaigns, audience segments, etc.
- Work with internal product teams and external vendors on best-in-class outbound campaign capabilities that elevate the PV brand and increase customer engagement with outbound marketing
A day in the life
The Product Marketing Manager will be focused on the performance and management of PV US campaigns and placements across Amazon.com. They will leverage reporting dashboards on a regular basis to understand how each placement is performing independently, as well as driving the overall health of PV campaigns across Amazon.com. They will partner with teams across Amazon to schedule and coordinate campaigns, manage targeting, etc. They will identify, design, and lead experiments to validate the value of PV campaigns, as well as partner with product teams to improve placement performance. They will regularly report out on placement performance and product investments.
About the team
The PV US O&O Marketing team's Vision is to use the least amount of owned and operated marketing interventions across the customer journey to drive the highest value customer actions. Our Mission is to improve the vertical performance of each owned and operated marketing channel, such that we optimize every impression across all surfaces, while supporting Lifecycle Marketing's multi-touch customer journey. This role plays leads a critical marketing channel that can reach one of our biggest growth opportunities - customers not engaging with the PV experience. With most outbound touch points being mature marketing channels, this role will need to find engaging and unique ways to drive customer interaction, ultimately driving Customers to PV to stream.
