We are seeking a Sr. Marketing Manager, Media Buyer to drive performance-focused paid media strategies that fuel subscription growth, sales monetization, and audience development. This role will play a key part in media planning, activation, optimization, and analytics, ensuring campaigns deliver measurable impact. The ideal candidate will be a data-driven strategist with a deep understanding of digital media buying, audience acquisition, and cross-platform advertising.
Key job responsibilities
- Lead full-funnel paid media campaigns from strategy to execution, optimizing for subscriber growth, engagement, and revenue impact.
- Develop cross-channel media buying strategies across audio, digital, video, social, OTT, and CTV.
- Optimize ad sales monetization support, ensuring paid media investments drive ad business growth and ROI.
- Build and execute a paid video marketing strategy to increase content visibility across platforms like YouTube, CTV, and streaming services.
- Manage budgets and reporting, ensuring accuracy in campaign execution, billing, and performance tracking.
- Partner with internal stakeholders to align media strategies with business objectives and maximize impact.
- Work closely with Analytics & Finance teams to understand the value generated by paid media investments, including customer Lifetime Value, refine measurement tools, track KPIs, and optimize media effectiveness.
- Identify growth opportunities and audience acquisition strategies, leveraging first-party data and paid media insights.
- Oversee Amazon and Wondery owned & operated (O&O) media integrations to drive audience engagement.
A day in the life
- Develop, launch, and optimize paid media campaigns, ensuring alignment with performance goals.
- Collaborate with internal teams and external media agencies to maximize reach and efficiency.
- Analyze campaign performance data, providing insights and recommendations to improve media spend efficiency and effectiveness.
- Negotiate and manage media partnerships to ensure cost-effective and high-impact placements.
- Stay ahead of industry trends, emerging platforms, and performance marketing innovations.
- Contribute to larger marketing initiatives, integrating performance-driven media strategies into brand activations.
About the team
Wondery, an Amazon company, is a premium podcast studio known for character-driven, binge-worthy stories including Dr. Death, American Scandal, Scamfluencers, and Business Wars, as well as distribution of hit partner shows Armchair Expert with Dax Shepard, Morbid, and New Heights with Jason and Travis Kelce. Wondery was behind six of the “Top 25 New Shows of 2024” (according to Podtrac) including Happily Never After: Dan and Nancy, The Rise and Fall of Ruby Franke, Kill List, The Price of Paradise, Criminal Attorney, and REDACTED: Declassified Mysteries with Luke Lamana. 74 shows from Wondery have hit #1 on Apple Podcasts. Many Wondery podcasts have been adapted for scripted television or streaming series, including Dr. Death and Joe vs. Carole on Peacock, The Shrink Next Door and WeCrashed on Apple TV+, and American Sports Story and Dying for Sex on FX. Wondery has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling. The Wondery app offers a unique, personalized, podcast-first listening experience, including access to its premium offering Wondery+. With Wondery+, fans get a premium listening experience, including exclusive podcasts, early access to new episodes of hit shows, ad-free listening, merch discounts, live streamed events, and more. Our latest foray in the world of video has garnered 49.1 million global organic video views across 31 YouTube Channels, Spotify Video, and linear FAST channels.
