The Amazon Prime Video Studios team is seeking an exceptional and passionate Senior Lead Creative Advertising professional to develop innovative, award-winning, and effective 360° creative advertising campaigns that drive viewership of our original series and movies. This role will manage and guide a creative team while crafting thoughtful, premium, and best-in-class campaigns that connect with customers across all channels.
The ideal candidate will be a creative leader with proven team management experience, able to inspire and direct creative talent while delivering expertise in audiovisual (AV), print, social, and experiential creative advertising and marketing initiatives. Previous experience in entertainment marketing is essential.
Key job responsibilities
Creative Thinking
- Personally ideate and develop innovative long-lead creative advertising campaigns that tell stories, connect with customers, and drive viewership of our highest priority original series and movies.
- Maintain a strong point of view (POV) and creative vision, with the ability to provide clear, concise direction to internal and external partners.
- Craft high-level creative briefs and presentation decks.
- Prepare photo shoot briefs, sketches, and comps that effectively communicate concepts and campaign direction.
- Drive consensus for your campaigns by clearly articulating creative strategies and presenting concepts to peers, senior studio leadership, and executive producers/filmmakers.
- Solve cross-functional business, customer, and stakeholder requirements while creating breakthrough creative work.
- Think globally and across platforms, mastering the idiosyncrasies of each to create tailored content that drives marketing objectives.
- Strive to create first-to-market ideas that raise the bar.
Creative Execution
- Lead the execution of key campaign creative assets within budget and on time.
- Elevate the creative output of internal resources and agency partners to ensure all marketing assets meet high standards of creativity, innovation, and brand association.
- Manage highly visible and complex projects with wide impact across the business, spanning multiple territories, teams, and platforms.
- Effectively direct and manage the development of all creative assets for campaigns, including but not limited to: trailers, TV spots, key art, out-of-home (OOH), digital, social, merchandising, and experiential.
- Forecast resourcing needs and work with key stakeholders to drive project schedules while prioritizing and using resources effectively.
- Manage blockers or obstacles in the creative process with confidence and clear communication.
- Identify and implement appropriate processes to ensure an efficient and effective workflow.
- Facilitate meetings with all levels of management, both internal and external.
- Collaborate with the team to allocate, manage, and track budgets for creative asset development.
Leadership
- Promote collaboration with internal stakeholders and foster positive agency relationships to achieve high-level outcomes.
- Work with senior leadership to create policies, procedures, and best practices that impact the broader department.
- Proactively work to solve problems, communicate with senior management, and actively seek clarification when there is ambiguity.
