At Amazon Advertising, we sit at the intersection of advertising and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience and generate a positive return on investment for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it.
The Sales GTM (SGTM) organization sits squarely between the product teams who make our ad solutions, and the sales teams who sell it. GTM Specialists in the Sales GTM organization are the voice of the customer and the field back to the Ads Product orgs, as well as the business owners for delivering on customer outcomes through the adoption of product solution.
They are responsible for:
- Owning interactions with the Product org, producing a stack-ranked set of Global Sales priorities, and influencing requirements, roadmap decisions and trade-offs
- Developing and implementing global GTM strategies and sales plays, both for existing capabilities and new ones (e.g. betas, launches)
- WW Service and operations team engagement as it pertains to new and emerging products and Partnering with Product Marketing on global Sales and Marketing narratives.
This Sponsored Brand (SB) World Wide (WW) GTM role will work across Sales GGS (SMB/mid market) and LCS (enterprise) sales teams, developing GTM strategies for SB that maximize performance against advertiser objectives. This role will help define what is the right narrative and combination of features to meet advertiser objectives, and what are the right audiences, campaign setup, and measurement solutions. The right candidate for this role will thrive in simplifying our products solutions for internal Sales teams and external advertising customers.
Open to hire candidates in Seattle, Chicago, New York, and Arlington (VA)
Key job responsibilities
- Articulate the voice of the customer and Sales back to product organization, to define product development priorities that set global direction for Ad Sales go-to-market.
- Dive deep to understand key opportunities and design, deliver and audit repeatable playbooks to take advantage of these insights
- Summarize key findings in written documents both to influence senior leaders as well as to report back on business pacing
- Consult on product narratives to ensure product positioning is aligned with customer and sales feedback.
