Zappos is looking for a creative, innovative, organized and data-driven Social Media Coordinator to lead the scheduling, management and reporting of organic social media content. This position will work in partnership with brand marketing and the creative team collaborators to oversee the curation of social first content across Zappos's owned social channels. This role will be responsible for community management on social channels, and will surface customer learnings and opportunities from our customers on social.
Key job responsibilities
• Plan and brief the monthly social content calendar, encompassing IG feed, stories, Threads and TikTok and produce a monthly content schedule that brings to life Zappos's seasonal brand narrative and aligns with the greater social strategy, and supports site content (brand launches, product stories, etc), marketing initiatives (brand, loyalty, int'l) and paid social opportunities.
• Efficiently manage the social content production process, and plan how each piece of social content will be sourced, while constantly optimizing content for performance and brand rightness.
• Analyze performance of social content—present findings and best practices on a weekly and monthly basis. Surface learnings on content performance, as well as sentiment via Community Management as the "Voice of the Customer on Social" to iterate on content and social message lead by customer obsession.
• Own community management schedule and process to actively engage with our customer on social, and to build an active Zappos community on social platforms. Partner with CX team to manage customer inquiries via social. Weekend coverage required.
• Own all aspects of each social post, including copy, product availability and links, and creative.
• Own scheduling and posting of content across all social channels (Instagram, TikTok, Pinterest) including nights and weekends.
