Shopbop is looking for an Ecommerce Analyst to support business analysis and reporting. This role will be responsible for collaborating across teams to develop reports, create dashboards and deliver actionable insights. The candidate will have a strong understanding of ecommerce KPIs, customer journeys and web analytics. The candidate will primarily use Adobe Analytics, but will also need to layer and compare data sources. The right candidate will have a passion for using data to answer business questions that are complex, dynamic, and not always clearly defined. This position sits on the Ecommerce team and reports to the Sr. Product Marketing Manager.
Key job responsibilities
Maintain ongoing reporting and develop reporting capabilities to answers ad-hoc business questions
Work with internal stakeholders to capture requirements and build dashboards, reports and segments
Prepare weekly reports on business drivers and opportunities across web and app
Analyze raw data sets and conduct deep dives into site data and customer journeys
Conduct quantitative analyses that range from specific questions to open-ended questions that inform large scale strategies with the ability to determine what data is needed
Educate and empower stakeholders with tools and techniques to solve evolving business challenges
Evangelize consistent reporting practices and foster a culture of analytics across teams
Scale analytic capabilities by troubleshooting data issues, leading enhancements and driving the adoption of analytics tools
Identify opportunities and collaborate with cross-functional teams (business and tech) to implement solutions
Champion clean data by identifying data issues and assisting in data hygiene efforts
