Shopbop is seeking a dynamic and innovative Influencer Marketing Manager to lead our experiential and content-driven influencer initiatives. This role will spearhead the strategy and execution of high-impact influencer events, content campaigns, and strategic partnerships that drive brand awareness and revenue growth.
The ideal candidate will be a versatile marketing strategist with a strong background in experiential marketing and partnership management. They should excel at conceptualizing and executing a wide range of influencer engagements - from digital content collaborations and social media campaigns to in-person events of various scales.
Key job responsibilities
Developing and managing an extensive calendar of influencer events, including seasonal moments, collection launches, and brand partnerships
Creating innovative content campaign concepts that align with business objectives and drive measurable results
Building and nurturing relationships with priority influencer partners through personalized engagement and VIP experiences
Overseeing event budgets, vendor relationships, and execution logistics while measuring ROI
Implementing automated marketing programs including targeted communications, educational resources, and engagement initiatives
Analyzing program performance and optimizing strategies based on data insights
Identifying emerging influencer talent and platforms to expand Shopbop's reach
