Zappos and Shopbop are seeking a detail-oriented, high-judgment, adaptable and quick-thinking PR professional to drive impactful PR strategies and deliver measurable results for the Zappos and Shopbop brands. In this role, you will own end-to-end PR execution across key product categories, brand launches and exclusive collections, key events and CSR initiatives, while diving deep into storytelling opportunities through traditional and emerging media channels.
Key job responsibilities
- Drive rapid results through proactive media relationship building with editors across fashion, lifestyle, beauty, and sports/performance media segments, as well as celebrity and editorial stylists, and key industry stakeholders
- Develop timely, strategic press opportunities that align with brand priorities and trends through a proactive and reactive approach
- Integrate PR into cross-functional initiatives including brand activations and marketing campaigns, while maintaining high operational excellence
- Deliver measurable outcomes through editorial coverage, securing feature story placements across national and regional press
- Develop and execute a strategic executive thought leadership outreach cadence to increase Zappos and Shopbop's presence in relevant conversations
- Monitor and assess information across traditional and social media channels to ensure senior leaders are informed about trends and potential reputational risks
- Writing and development of PR materials and key messages for story opportunities, executive quotes, CSR initiatives, etc.
- Event staffing with responsibilities ranging from media hosting, to check-in and executive interview support
- Agency collaboration and necessary data and materials sharing to maximize results toward goals
