Senior Manager, Retail Marketing COMPANY SUMMARY (“Who are we?”)
At The Honest Kitchen, we believe pets deserve the same quality of food as the humans who love them. As pioneers of human grade pet food, we use thoughtfully sourced ingredients and gentle preparation methods to create foods that are as wholesome as they are nutritious. We’re a purpose-driven, growth-minded, proud B Corp, (which is a legal corporate structure that allows us to operate and make decisions based upon a triple bottom line, factoring in social and environmental impacts right alongside our prioritization of long-term financial sustainability!) company made up of people who care deeply about pets, their parents, and each other. If you’re looking to do meaningful work in a collaborative, entrepreneurial environment where your ideas can make a real impact, you’ll feel right at home here.
We strive for an inclusive work culture that supports a diverse array of skills, experiences, and perspectives our employees bring to the table. For us, differences are a source of strength. We celebrate strong performance and ethical processes, and we work hard every day to nurture an inclusive culture where all employees can innovate and thrive. Here, you will not only build your career, but you will also uncover new experiences and collaborate with passionate colleagues.
The Honest Kitchen values a diverse workforce. Everyone, including women, people of color, people with disabilities, and members of the LGBTQIA+ community are strongly encouraged to apply. The Honest Kitchen believes that an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We’re looking for candidates who can expand our business culture by bringing their whole, authentic selves to work. We strive to provide all qualified candidates with an equitable and accessible recruitment process.
POSITION SUMMARY (“What are we looking for?”)
The Senior Manager, Retail Marketing leads the strategy, development, and execution of retail marketing initiatives across independent pet and key national accounts. This role serves as a critical link between Brand and Revenue teams, ensuring consistent brand messaging while driving sell-in, sell-through, and long-term retail growth. This role reports directly into the Sr. Brand Director but does require strong connection and collaboration with the Sales organization.
You’ll drive retail programming end-to-end — from supporting promotional strategy and retailer communications to in-store presence, training, and trade events — helping bring The Honest Kitchen brand to life wherever pet parents shop. Your primary customers will be Petco and PetSmart, but you will also support our Independent Pet Retailers across the US and Canada.
Key Responsibilities
Retail & Account Marketing
Collaborate with the Sr Brand Director to translate overarching marketing plans into retailer-specific plans
Collaborate with the VP of Sales to prioritize accounts and projects ensuring time is dedicated to driving maximum impact
Work with the Director of Key Accounts for Petco & PetSmart ensuring we maximize our Marketing investments and are driving as much synergy as possible to the overall Brand activations.
Support Joint Business Planning (JBP) conversations and execute retail strategies with key account partners
Serve as the primary marketing point of contact for Regional Sales Managers (RSMs), providing account-specific support and updates on promotions, programs, and launches that impact the Independent Pet Retailers
Retail Programs & Promotions
Evolve and partner with the sales team on the Retail Excellence Program to increase TDPs, maximize revenue in priority doors, and improve YOY growth and SKU velocities
Partner with the sales team to develop the independent channel promo playbook, while aligning programs with the broader THK marketing initiatives
Oversee coupon and offer platforms (Inmar, PromoPod), including barcode creation, offer setup, redemption reporting, and unpaid coupon approvals
Create and manage the annual sample plan across channels, including budget tracking, production coordination, and field distribution
Retail Communications & Training
Build and execute the annual retail email and SMS communication strategy to support key events, promotions, and programming
Manage the B2B communications platform and retailer contact database, including data hygiene and audience segmentation
Own retailer training strategy and execution, including:
Online training platform management
New training video development
Sales decks and tools for RSMs
Petco Partner Engagement series
KPI tracking and performance reporting
In-Store & Sales Support
Oversee development of all point-of-sale materials including POP signage, displays, and on-shelf communication
Lead creation of core sales support assets such as brochures, retailer guides, order forms, price lists, sell sheets, FAQs, and promotional materials
Support product marketing by developing retail go-to-market strategies and launch toolkits
Systems, Tools & Retail Operations
Manage and maintain marketing and sales asset platforms including Box, SharePoint, Issuu, Resight CRM, FedEx POD, and Salsify (retailer-facing catalog)
Assist the sales team in management of Resight CRM and Salesforce Cloud Marketing retail execution software, including account data accuracy, marketing asset builds in the platforms to communicate to retailers
Manage Go Planogram software and development of best-selling planograms for key accounts and RSMs
Maintain SOCi store locator platform with ongoing updates and quarterly data sweeps
Events & Cross-Functional Leadership
Lead trade show and large-scale retailer event execution (e.g., SuperZoo, Global, distributor shows, Petco Summit, PSP Summit, demo days)
Oversee development and execution of the company-wide promotional calendar and lead monthly cross-functional meetings to reduce channel conflict and increase visibility
Manage the Employee Feed Program, including goal setting, program optimization, and ongoing coordination with Accounting
Required Skills & Abilities
Exceptional organizational and project management skills with the ability to manage multiple initiatives simultaneously
Comfortable working with urgency on short timelines while maintaining momentum on longer-term initiatives
Strong cross-functional collaborator with excellent written, verbal, and interpersonal communication skills
Analytical mindset with experience tracking performance metrics and translating insights into action
Genuine love for animals and passion for improving their health and wellbeing
Willingness to travel (less than 10% of time)
Education & Experience
Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
Minimum 5+ years of relevant experience in Retail marketing, Trade marketing or Shopper marketing
Experience working within the Pet Channel (Independent, Big Box store) a major plus!
Experience working with software tools like Asana, Box, Salsify etc.
The salary range for this role is: $90,000 - $110,000/year.
WHY YOU’LL LOVE WORKING HERE (“What makes us different?”)
Mission-driven brand making a real difference in pets’ lives
High-growth environment with room to shape strategy and programs
Collaborative, values-led culture that supports both people and pets
Opportunity to work on a category-leading, human-grade brand with strong consumer loyalty
BENEFITS OF WORKING FOR THE HONEST KITCHEN (“What do we offer?”)
We offer a competitive compensation package, including salary and robust employee benefits. Some key highlights include:
Time off: We offer a highly competitive time off schedule, including unlimited vacation and additional sick time, in addition to a generous company-paid holiday schedule.Benefits: Various health insurance plans with generous employer contributions to premiums. We also offer vision, dental, short-term disability, long-term disability, accident, critical illness, an employee assistance program, and an FSA/HSA.Financial wellness: Enjoy perks like a company 401K with an employer match.Mission Driven: Employees can take up to 40 hours of volunteer time a year, and we offer donation matching to non-profit organizations of your choosing.Pet Friendly: Pet-friendly offices, zoom calls, discounts on pet insurance, and of course, free pet food!Collaborative Team: We offer a fun, team-oriented work environment where you feel like you are making a difference every day.
Ready to help bring better food to more bowls? We’d love to hear from you.
As a Public Benefit Corporation, our company's practices and outputs are assessed and evaluated across five categories: Governance, Workers, Community, The Environment, and Customers. We track our social and environmental impact over time and publicly disclose our performance in our annual impact report.
As an employee of a Certified B Corp, it is required that in performing your role, you factor social and environmental impacts into decision-making and actions as they pertain to your role with The Honest Kitchen, so as to ensure that our actions make a positive impact where possible.
*The Honest Kitchen is an equal opportunity employer. The Company’s policy prohibits discrimination based on race, religious creed (which includes religious dress and grooming practices), color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, age, sexual orientation, military or veteran status.
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